Our cross-cultural research is forthcoming in the journal Frontiers of Business Research in China

We are very glad that our cross-cultural research will be published in the journal “Frontiers of Business Research in China” (Vol. 8, issue 4). The article I wrote with Prof. Ge and N. Yaru, of the Central University of Finance and Economics, is titled “Improving Attitude toward Corporate Strategy with Visual Mapping: Scale Development andContinue reading “Our cross-cultural research is forthcoming in the journal Frontiers of Business Research in China”

Representations of knowledge in Africa

Professor Heike Winschiers has presented her interesting work at the Università della Svizzera italiana. Of German origin, she lives in Namibia since 20 years and conducts research on Human Computer Interaction in Africa. Why is HCI different in Namibia compared to Europe or the U.S.? Because our thinking patter is different, as already proposed inContinue reading “Representations of knowledge in Africa”

Cultural differences in information seeking behaviors: evidence from an eye tracking study

Do people from different cultural backgrounds look at online information in the same way? A very recent study – conducted with eye tracking technique – shows that Spaniard and Arab users have very different visual behaviors when attending information. In particular the experiment compared users scanning search results in Google. The results indicate that participantsContinue reading “Cultural differences in information seeking behaviors: evidence from an eye tracking study”

Organizational communication across cultures with visual mapping: benefits and perils

Communicating across cultures is often a challenge: it is easy to imagine that visualization can help us overcome linguistic barriers, but it can actually do much more! The benefits of visual mapping for cross-cultural communication can be summarized in five main factors: 1. Overcoming linguistic barriers. 2. Providing double cues: When the verbal or textualContinue reading “Organizational communication across cultures with visual mapping: benefits and perils”

Comunicazione e formazione in altre realtà culturali

Al convegno “Comunicazione e formazione per il progresso della società contemporanea”, che si terrà l’11 maggio 2012 a Gravedona ed Uniti (Como), organizzato da “Quaderni” (programma del convegno), presenterò alcune riflessioni sul tema”Comunicazione e formazione in altre realtà culturali”. Presentazione

WEIRD people: cultural differences in reasoning style and visual perception

When we travel to exotic countries, especially developing nations, we often find the locals to be kind of weird. But let’s be honest, we are the weird ones, because we are the minority. I was very glad to find that some scholars had the same thought, and just published their research on the dangers ofContinue reading “WEIRD people: cultural differences in reasoning style and visual perception”

Cultural differences in the perception and representation of space

Professor Holenstein just gave an interesting seminar at USI on the cultural differences in the representation of space. He is one of the world major expert on the topic. He is the author of the Atlas of Philosophy (2004). I found interesting to hear his philosophical perspective on a topic I am particularly interested in,Continue reading “Cultural differences in the perception and representation of space”

Visual communication across cultures

As the (business) world becomes more and more flat (Friedman, 2006, p. 376), visual communication can be particularly helpful for getting a message across various cultures, thanks to its ability to convey a message with symbols and pictograms that can be – often – universally understood. However, the impact of cultural differences on visualization interpretationContinue reading “Visual communication across cultures”

Cross-cultural differences in the reception of conceptual visualization

These days I am conducting an experiment in Singapore to test if there are cross-cultural differences in the reception of various kinds of business visualizations, between Europe and Asia. Despite the general belief that visualization is an international language, recent research (see The Geography of Thought by Nisbett) has demonstrated that there are relevant differencesContinue reading “Cross-cultural differences in the reception of conceptual visualization”