Presentation at the International Conference on Communication, Media, Technology and Design

April 23, 2014

Our study on “THE EFFECT OF KNOWLEDGE VISUALIZATION ON ATTITUDE: SCALE DEVELOPMENT AND APPLICATION IN EUROPE AND CHINA”,has been accepted for presentation at the International Conference on Communication, Media, Technology and Design.

I conducted this study with Prof. Jianxin Ge and Yaru Niu (Sharon) of the Central University of Finance and Economics of Beijing, China.

This is the presentation of the study which I will give next Friday April 25th at 9am in Hall 2attitute-toward-the-strategy-scale-and-experiment

Abstract:

Visual representations of information can offer several benefits compared to textual communication: this study examines the effect of knowledge visualization, compared to a textual control condition, on attitude toward the content, specifically a company strategy. A scale of attitude for this specific context has been developed and tested in Europe and China. The study outcome provides a parsimonious and effective tripartite scale of attitude with cognitive, affective and behavioral components. The scale is then applied to a different sample to test the effect of visual mapping on attitude toward the content, and to test for the moderating effect of culture (Europe and China). The results of the experiment show that subjects exposed to the visual conditions had a significant more positive affective and cognitive attitude toward the content.


Doing Business in India by prof. Shainesh

April 12, 2014

 

Prof. Shainesh of the Indian Institute of Management Bangalore just gave a great course on Doing Business in India at the Unviersity of St. Gallen.

Congratulations to prof. Shiamesh for winning the second prize in the GlobaLens’ 2014 Next Billion Case Competition with his case “Narayana Nethralaya: Expanding Affordable Eye Care” which is about an Indian social entrepreneur applying an innovative business model based on the latest mobile technologies for providing healthcare (also) to the poorest.

 


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