Best Paper award – Frontiers of Business Research in China International Symposium

July 14, 2014

We are very honored to receive the Best Paper award from the Frontiers of Business Research in China International Symposium 2014!


Bresciani, S., Ge, J. & Niu, Y. (2014) Improving Attitude toward Corporate Strategy with Visual Mapping: Scale Development and Application in Europe and China, Frontiers of Business Research in China International Symposium On Business Administration in the Changing Environment, June 23-24, 2014- Beijing, China.

Presentation at the International Conference on Communication, Media, Technology and Design

April 23, 2014

Our study on “THE EFFECT OF KNOWLEDGE VISUALIZATION ON ATTITUDE: SCALE DEVELOPMENT AND APPLICATION IN EUROPE AND CHINA”,has been accepted for presentation at the International Conference on Communication, Media, Technology and Design.

I conducted this study with Prof. Jianxin Ge and Yaru Niu (Sharon) of the Central University of Finance and Economics of Beijing, China.

This is the presentation of the study which I will give next Friday April 25th at 9am in Hall 2attitute-toward-the-strategy-scale-and-experiment


Visual representations of information can offer several benefits compared to textual communication: this study examines the effect of knowledge visualization, compared to a textual control condition, on attitude toward the content, specifically a company strategy. A scale of attitude for this specific context has been developed and tested in Europe and China. The study outcome provides a parsimonious and effective tripartite scale of attitude with cognitive, affective and behavioral components. The scale is then applied to a different sample to test the effect of visual mapping on attitude toward the content, and to test for the moderating effect of culture (Europe and China). The results of the experiment show that subjects exposed to the visual conditions had a significant more positive affective and cognitive attitude toward the content.

Best Paper Award for our “Knowledge Visualization for Social Entrepreneurs” paper

July 30, 2013

We are very happy and honored to receive the Best Paper Award of the 17th International Information  Visualization Conference in London for our paper on “Knowledge Visualization for Social Entrepreneurs”!


Abstract of the paper:

“Social entrepreneurship is an emerging field which has the power to change the way we do business and resolve societal challenges. Visualization has not yet been systematically applied to support social entrepreneurs in creating, growing and scaling their ventures. We thus propose a framework for the use of knowledge visualization in the creation and development of social enterprises. We posit that each phase of the social venturing process requires a different knowledge visualization method. These diverse types of (interactive) graphic representations help social entrepreneurs cope with resource constraints and interact with a great variety of stakeholders. In this contribution we thus show that knowledge visualization can provide versatile and inexpensive ways to augment social entrepreneurs’ activities systematically.”

Keywords- social entrepreneurship; social visualization; social busines; framework; process; visual mapping; knowledge visualization.

The best of ICA conference 2013 in London

June 27, 2013

The ICA conference 2013 took place in London last week, with an unprecedented amount of participants.

Those you managed to find the right room in the maze of the Hilton metropole hotel, have been rewarded with great presentations.

I appreciated the ‘high density’ poster format, which allowed to have an insights on the research on a large number of participants – very efficient!

Here is a collection of some of my favorite presentations.

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Prof. Sabine Einwiller presented two interesting papers in the PR session. “The influence of message source and cultivation strategies in a nonprofit
public relations context” is one of the most interesting research I’ve seen at the conference, both theoretically grounded and practically relevant (having an NGO, I was very interested on the practical side as well). In summary the study finds that people believe more to NPO websites compared to the media! (Ok, this is an oversimplification for the sake of brevity).

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Laura Illia of IE University presented the results of a research she has conducted on “Exploring the Practices of Dialogue Management Within CSR Field”, together with researchers of  Iulm,  ICADE and New York University. Very advanced statistical methods have been applied to synthesize large amount of qualitative and quantitative information.

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Prof. Jiang Fei and his wife Viola Kuo Huang  presented the status of communication studies in China “Three Waves of Communication Studies in China: On the
Problems and Directions of Chinese Communication Studies”, with an insightful and entertaining presentation. In few minutes they have presented a condensed and quantitative based synthesis of the field of communication in China.

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In the same panel Prof. Jiro Takai, of Nagoya University, Japan, discussed “The Background of Communication Discipline in Japan”, explaining the problematic status of communication Studies in Japan, with a visually appealing and comprehensive interactive presentation.

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Sherri Jean Katz presented 3 papers on Construal Level Theory and Psychological
Reactance Theory: Theoretical Interactions, Message Salience and Message Effectiveness, with a very lively presentation style.

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I’ve also found a research on materiality in communication presented by Gina Neff: “Material Challenges to Communication Research: Rethinking the Dynamic Roles of Materiality in Communication”. She focuses on architectural blueprints and investigated the dialogues they generates. Sounds familiar 😉

2013-06-20 15.55.21

Congratulation to Katharina Hohmann and Jeanne Mengis, Università della Svizzera italiana for being a Top Paper in Organizational Communication with their research “The Conversational Constitution of the Task at Hand: A Temporal Work.” on hospital emergency teams.

Excellent research was conducted by Wibke Weber on Infographics in Asia: her presentation “Between Tradition, Imitation, and Innovation: Interactive Information Graphics in Asia” has been so interesting that I even forgot to take a photo! Looking forward to read more about this research and on what Westerners can learn from Asian visual communication.

Knowledge Visualization conference 2013 – London

November 2, 2012

IV 2013 16-18 July, London – Call for Papers:
“The Symposium on Knowledge Visualization and Visual Thinking is an international, interdisciplinary forum for
contributions from fields such as Knowledge Management and Visualization, Information Design and Architecture,
Cognitive Science, Argument Mapping, Business Sketching, Visual Analytics, Arts, Interface Design, Business Analysis,
Project Management, Economics, Market Research, Learning Sciences, Media and Communication Studies.
The joint aim is to address and discuss theories, methodologies, techniques, applications, evaluations and case studies
related to the visualization of knowledge and to processes which involve visual thinking.
This call for papers seeks original papers and contributions concerning, but not limited to:
– Theories, frameworks and models of knowledge visualization and all aspects of visual thinking
– Systems, methods and ideas on the evaluation of visualization methods and on conveying un-/intended
inferences (e.g. why do visualizations fail, even misrepresent, misinform, mislead etc)
– Research on the economic and social impact of visualizations (e.g. efficiency, meaning, policy, cross-cultural)
– Case studies on innovations in the visualization of knowledge, particularly in the area of ‘Complexity
Management’ (e.g. visualizing complex change projects)
– Experiences on the use of visual metaphors in science, business, politics and society
– Evaluations in the area of marketing and management support (e.g. abstract services in business, strategy
implementation etc)
– Research on the use of visual methods to communicate complex facts (e.g. nanotechnology to the general
public, use of visualizations in media, in urban planning as to future cities, in general simulation etc)
– Models and applications for infrastructures using interactive touch-displays (e.g. large multi-touch displays)
– Experiences on the use of live sketching to facilitate knowledge sharing and integration

KV2013 is part of the 17th International Conference on Information Visualisation (IV2013), 16-18 July 2013, London,
UK. Details and guidelines for submission of full papers or posters (Deadline: 1 March 2013) are available at:

Presentation – Universidad del Pacifico, Lima

August 19, 2012

At the International Week of the Universidad del Pacifico, in Lima (Peru), I’m giving a presentation on “Communicating across Cultures with Interactive and Conceptual Visualization: Emerging Trends in Managerial Communication”, on August 23rd at 07:30- 09:30 . Here you can find the presentation.

Some more links from the presentation:

Interactive map of visual tools:

TED Talk using dual coding:

At Euram 2012

July 5, 2012

Our paper “Business Model Ideation: An Experimental Approach For The Evaluation Of Team-Based Methods” has been presented at Euram 2012 by Friderike Hoffmann on Friday June 8th. The European Managment Conference took place in Rotterdam (Netherlands) this year.


Developing new business model ideas is a complex, ill-defined innovation task and among the core challenges for existing firms aiming to achieve sustainable success. Neither business model nor idea generation research has yet fully examined suitable methods to generate business model innovation ideas. We have conducted a comprehensive literature review and develop a model to examine the effectiveness of different methods for the generation of business model ideas. The model comprises both objective and subjective effectiveness measures. In a first empirical application of the model in an experimental setting, we have compared the effectiveness of the business model innovation canvas, collaborative sketching, and brainstorming to generate novel business model ideas. The initial results suggest that the model is suitable for comparing different methods: it discerns key indicators of effectiveness, important tradeoffs between quantity and quality of ideas, and between satisfaction and the ability to select the best idea.

ICIG symposium – IE Segovia

September 23, 2011

The 14th ICIG Symposium took place on September 14th to 16th organized by John Balmer and Laura Illia. It was an honor to be invited to this prestigious event, and a pleasure to meet and listen to very well-known researchers of corporate identity field. I presented my work on the changing visual identity of start-up companies. Thank you Laura for the wonderful organization!

The symposium was held at the Segovia campus of IE University (Spain): the location is just awesome. Some teaching rooms have roman ruins, like in a museum! (see picture below)

IADIS – ICT, Society, and Human Beings 2011

July 23, 2011

I just arrived at the IADIS Multi Conference on Computer Science and Information Systems 2011, taking place in Rome. Tomorrow morning I’ll be presenting my paper “Augmenting Communication with Visualization: Effects on Emotional and Cognitive Response” at 11:00. If you’re interested, here’s the prezi presentation.

IV conference

May 16, 2011

We are on the cover of the International Conference of Information Visualization 2011! My picture is right in the middle of the program booklet 🙂

The presentation of our paper “The Effectiveness of Knowledge Visualization for Organizational Communication in Europe and India” will take place Thursday 14th at 15:30 at the SOAS – The Brunei Gallery, London.

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