A Visual Approach to Cross-cultural Communication

March 12, 2011

Much has been written about cross-cultural communication. Yet only few have tried to visualize it. Richard Lewis is proably the most comprehensive book using a visual approach to explain cross-cultural differences worldwide. His book “Cross-cultural Communication. A visual approach“, first published in 1999, has reached the Second Edition in 2008, widely expanded to 287 pages.

I am not sure what is the theoretical or rational motivation of the differnt drawings, nevertheless the book is useful to have a first sense of the differences across cultural groups regarding listening habits, meeting expectations and other managemerial communication topics.

Adapted from (c) Lewis, R. (2008) “Cross-cultural Communication. A visual approach”. Transcreen Publications; Auflage: 2nd Revised edition.

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