Visual identity for startups: a guest lecture by Masaba Coffee

November 29, 2012

In the Visual Literacy for Management course we just had a guest lecuture by Mr. Jean-Claude Luvini, founder of Masaba Coffee Switzerland.

He talked about the fascinating story of his company, supporting an NGO in Uganda through his sales, and about the development of the visual identity. An insightful story both from the “visualization” and from the entrepreneurship perspective, concluded with a taste of fair trade premium arabica coffee, of course!

The impact of social media on the purchasing process

November 27, 2012

My students of the Visual Literacy for Management course just gave excellent presentations at Interbrand Zurich on the topic of social media and purchasing process. At Interbrand, the largest brand consultancy in the world, Dr. Jürgen Häusler gave us very interesting insights on branding and on his approach/philosphy. Then the students amazed us with insightful and interactive presentation, from PptPlex through Prezi’s animations and live sketching:

The Value of Visualization

November 18, 2012

A nice article on what are infographics and why they are useful can be found here, and here’s a short video on the valueo of visualization by Column Five:

Thank you Martin for the hint

Khan Academy – educational videos for free

November 13, 2012

The Khan academy is an incredible success story of education through new media.

E-learining has promised to be the solution to a more personalized and affordable education. Yet, computers alone are not the answer.

Salman Khan had this idea back in 2004, creating educational videos for his cousins, and uploading them on youtube. Now the Khan Academy is a non profit organization, supported by the Bill and Melinda Gates Foundation and other donors, and has over 3500 videos on any topic. But it’s not only about the videos: it is an integrated learning platform for teachers and students. Indeed teachers are assigning the videos as homework, and they are getting the students to do the exrcises in class, so they can coach them one by one. The platform provides exercises for students and track their results and progresses. Teachers can then check the performances of the students and interveen where needed.

Knowledge Visualization conference 2013 – London

November 2, 2012

IV 2013 16-18 July, London – Call for Papers:
“The Symposium on Knowledge Visualization and Visual Thinking is an international, interdisciplinary forum for
contributions from fields such as Knowledge Management and Visualization, Information Design and Architecture,
Cognitive Science, Argument Mapping, Business Sketching, Visual Analytics, Arts, Interface Design, Business Analysis,
Project Management, Economics, Market Research, Learning Sciences, Media and Communication Studies.
The joint aim is to address and discuss theories, methodologies, techniques, applications, evaluations and case studies
related to the visualization of knowledge and to processes which involve visual thinking.
This call for papers seeks original papers and contributions concerning, but not limited to:
– Theories, frameworks and models of knowledge visualization and all aspects of visual thinking
– Systems, methods and ideas on the evaluation of visualization methods and on conveying un-/intended
inferences (e.g. why do visualizations fail, even misrepresent, misinform, mislead etc)
– Research on the economic and social impact of visualizations (e.g. efficiency, meaning, policy, cross-cultural)
– Case studies on innovations in the visualization of knowledge, particularly in the area of ‘Complexity
Management’ (e.g. visualizing complex change projects)
– Experiences on the use of visual metaphors in science, business, politics and society
– Evaluations in the area of marketing and management support (e.g. abstract services in business, strategy
implementation etc)
– Research on the use of visual methods to communicate complex facts (e.g. nanotechnology to the general
public, use of visualizations in media, in urban planning as to future cities, in general simulation etc)
– Models and applications for infrastructures using interactive touch-displays (e.g. large multi-touch displays)
– Experiences on the use of live sketching to facilitate knowledge sharing and integration

KV2013 is part of the 17th International Conference on Information Visualisation (IV2013), 16-18 July 2013, London,
UK. Details and guidelines for submission of full papers or posters (Deadline: 1 March 2013) are available at:

Prezi’s new interace and improved functions

November 2, 2012

Halloween brought a nice surprise to Prezi users: a complete and substantial update of the visual mapping software. I tested it: new version works really well! Several improvements not only regarding the interface: it is now faster, it doesn’t freeze anymore, there’s a library of icons and more freedom to chose Fonts, change font/colour withtin a sentence, and has an improved interface for editing the path. Bravo Prezi!

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