Visual identity for startups: a guest lecture by Masaba Coffee

In the Visual Literacy for Management course we just had a guest lecuture by Mr. Jean-Claude Luvini, founder of Masaba Coffee Switzerland. He talked about the fascinating story of his company, supporting an NGO in Uganda through his sales, and about the development of the visual identity. An insightful story both from the “visualization” andContinue reading “Visual identity for startups: a guest lecture by Masaba Coffee”

The impact of social media on the purchasing process

My students of the Visual Literacy for Management course just gave excellent presentations at Interbrand Zurich on the topic of social media and purchasing process. At Interbrand, the largest brand consultancy in the world, Dr. Jürgen Häusler gave us very interesting insights on branding and on his approach/philosphy. Then the students amazed us with insightfulContinue reading “The impact of social media on the purchasing process”

Khan Academy – educational videos for free

The Khan academy is an incredible success story of education through new media. E-learining has promised to be the solution to a more personalized and affordable education. Yet, computers alone are not the answer. Salman Khan had this idea back in 2004, creating educational videos for his cousins, and uploading them on youtube. Now theContinue reading “Khan Academy – educational videos for free”

Knowledge Visualization conference 2013 – London

IV 2013 16-18 July, London – Call for Papers: “The Symposium on Knowledge Visualization and Visual Thinking is an international, interdisciplinary forum for contributions from fields such as Knowledge Management and Visualization, Information Design and Architecture, Cognitive Science, Argument Mapping, Business Sketching, Visual Analytics, Arts, Interface Design, Business Analysis, Project Management, Economics, Market Research, LearningContinue reading “Knowledge Visualization conference 2013 – London”

Prezi’s new interace and improved functions

Halloween brought a nice surprise to Prezi users: a complete and substantial update of the visual mapping software. I tested it: new version works really well! Several improvements not only regarding the interface: it is now faster, it doesn’t freeze anymore, there’s a library of icons and more freedom to chose Fonts, change font/colour withtinContinue reading “Prezi’s new interace and improved functions”