Visual identity for startups: a guest lecture by Masaba Coffee

In the Visual Literacy for Management course we just had a guest lecuture by Mr. Jean-Claude Luvini, founder of Masaba Coffee Switzerland.

He talked about the fascinating story of his company, supporting an NGO in Uganda through his sales, and about the development of the visual identity. An insightful story both from the “visualization” and from the entrepreneurship perspective, concluded with a taste of fair trade premium arabica coffee, of course!

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