Monthly Archives: April 2018

I always wondered why people like piecharts so much, although they are a very inefficient way to visualize information…  I just found the answer in the article “The pie chart: Why data visualization’s greatest villain will never die” on Quarz. According to the article by Dan Kopf, “people are more attracted to objects with curves.Continue reading “Pie not?”

Come negoziano i manager ticinesi con le aziende cinesi? Il 12 aprile 2018 presenterò i risultati della ricerca condotta da Patrick Heimenn dell’università di St. Gallen alla conferenza dell’associazione svizzera di media e comunicazione. La presentazione è disponibile sia in italiano sia in inglese. Bresciani, S. & Heimann, P. (2018). Sino-Swiss Communication and Negotiation Practices.Continue reading “Pratiche di negoziazione tra Svizzeri e Cinesi”

Our presentation “Women’s Occupation Type Moderates Multimodal Communication Effectiveness” is now available online. At the Annual conference of the Swiss Association of Communication and Media Research (SACM-SGKM), on April 12 2018 in Lugano, I will present the insights of a field experiment we have conducted in India to improve health communication related to polycystic ovarianContinue reading “Moderators of Multimodal Health Communication”