Pie not?

April 27, 2018

I always wondered why people like piecharts so much, although they are a very inefficient way to visualize information…  I just found the answer in the article “The pie chart: Why data visualization’s greatest villain will never die” on Quarz.

According to the article by Dan Kopf, “people are more attracted to objects with curves. This may be because evolution led people to associate sharp angles with danger, while curves are a sign of health and life.”

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Pratiche di negoziazione tra Svizzeri e Cinesi

April 11, 2018

Come negoziano i manager ticinesi con le aziende cinesi?
Il 12 aprile 2018 presenterò i risultati della ricerca condotta da Patrick Heimenn dell’università di St. Gallen alla conferenza dell’associazione svizzera di media e comunicazione. La presentazione è disponibile sia in italiano sia in inglese.

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Bresciani, S. & Heimann, P. (2018). Sino-Swiss Communication and Negotiation Practices. Annual conference of the Swiss Association of Communication and Media Research (SACM-SGKM), 12-13 April 2018, Lugano, Switzerland.


Moderators of Multimodal Health Communication

April 8, 2018

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Our presentation “Women’s Occupation Type Moderates Multimodal Communication Effectiveness” is now available online. At the Annual conference of the Swiss Association of Communication and Media Research (SACM-SGKM), on April 12 2018 in Lugano, I will present the insights of a field experiment we have conducted in India to improve health communication related to polycystic ovarian syndrome.

Cite as: Arora, P. & Bresciani, S (forthcoming). Women’s Occupation Type Moderates Multimodal Communication Effectivenes. Annual conference of the Swiss Association of Communication and Media Research (SACM-SGKM), 12-13 April 2018, Lugano, Switzerland.

 


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