July 26, 2012
We just published a collection of case studies on the topic of intercultural communication: miccases.wordpress.com
The website collects some of the case studies developed by the students of the Master of Advanced Studies in Intercultural Communication (MIC), at the Università della Svizzera italiana – Lugano, Switzerland.
You can find cases in English, French, Italian and German. You can navigate the website through the main categories of the content – Communication, Culture, Individual and Society – or through the thematic tags: the size of the tags on the right-side tag cloud column, represent the frequency of their appearance as topics for the cases.
To know more about the MIC master, check the webpage or follow it on twitter.
July 18, 2012
“In a content-saturated world where ideas compete for attention, a visual representation of a meeting, project, business or idea may be more effective than reams of text.” writes Ian Sanders on a recent Financial Times article, “The simple power of the doodle”. The merits of visual note taking are many, ranging from capturing thoughts to catching attention and enhancing textual and verbal information.
Doodles are drawings and sketches which we create while occupied in other activities like listening (or daydreaming).
The aim here is not to create any piece of art but to clear and clarify thoughts. If you haven’t got artistic talent, it is no issue: you will still find helpfuld doodling your thoughts as a visual note taking exercise or for problem solving.
Do you think doodling is not serious business? Sunni Brown, author of best-selling book Gamestorming, may disagree with you. She defines herself as the ‘Leader of the Doodle Revolution’. Such a serious that it is starting to be used even in church!
The word doodle is also used to identify Google’s daily modifications of the logo: if you missed an interesting one, you can look uo the Google doodles finder.
But do not get confused with the online service for organizing events doodle.com: no doodling on that website.
July 6, 2012
The ‘5 Digital Trends Shaping the Consumer Experience’ include visual thinking, according to Macala Wright Lee, a retail consultant. She has recently written on Mashable and article on the topic and says: “As the world moves towards thinking in pictures and processing information through graphics, the use of visual thinking is becoming more compelling”.
She brings the example of Group partners, a consultancy company which uses ‘structured visual thinking‘. This is one of ther visuals, potraying an overview of their 4d approach:
July 5, 2012
Our paper “Business Model Ideation: An Experimental Approach For The Evaluation Of Team-Based Methods” has been presented at Euram 2012 by Friderike Hoffmann on Friday June 8th. The European Managment Conference took place in Rotterdam (Netherlands) this year.
Developing new business model ideas is a complex, ill-defined innovation task and among the core challenges for existing firms aiming to achieve sustainable success. Neither business model nor idea generation research has yet fully examined suitable methods to generate business model innovation ideas. We have conducted a comprehensive literature review and develop a model to examine the effectiveness of different methods for the generation of business model ideas. The model comprises both objective and subjective effectiveness measures. In a first empirical application of the model in an experimental setting, we have compared the effectiveness of the business model innovation canvas, collaborative sketching, and brainstorming to generate novel business model ideas. The initial results suggest that the model is suitable for comparing different methods: it discerns key indicators of effectiveness, important tradeoffs between quantity and quality of ideas, and between satisfaction and the ability to select the best idea.