Intercultural Communication Case Studies

We just published a collection of case studies on the topic of intercultural communication: The website collects some of the case studies developed by the students of the Master of Advanced Studies in Intercultural Communication (MIC), at the Università della Svizzera italiana – Lugano, Switzerland. You can find cases in English, French, Italian andContinue reading “Intercultural Communication Case Studies”

Visual Thinking and the consumer exeperience

The ‘5 Digital Trends Shaping the Consumer Experience’ include visual thinking, according to Macala Wright Lee, a retail consultant. She has recently written on Mashable and article on the topic and says: “As the world moves towards thinking in pictures and processing information through graphics, the use of visual thinking is becoming more compelling”. SheContinue reading “Visual Thinking and the consumer exeperience”


The IEEE International Conference on Digital Ecosystem Technologies took place in Campione d’Italia on June 18th-20th. I had the honor to be the chair of Track G: Platforms for Social and Community Involvement/Engagement. In the beautiful location of the Casinò di Campione we had lively academic discussions and Dr. Schmeil presented our paper on “socialContinue reading “At IEEE DEST 2012”

At Euram 2012

Our paper “Business Model Ideation: An Experimental Approach For The Evaluation Of Team-Based Methods” has been presented at Euram 2012 by Friderike Hoffmann on Friday June 8th. The European Managment Conference took place in Rotterdam (Netherlands) this year. Abstract: Developing new business model ideas is a complex, ill-defined innovation task and among the core challengesContinue reading “At Euram 2012”