Pinterest seminar

A great seminar on Pinterest was recently organized at the University of St. Gallen. It was organized by Prof. Katarina Stanoevska-Slabeva and guest spakers included Sandrine Roditscheff of Namics AG, Petra Hütter of Swarovski and Katrin Schmitt of Schweiz Tourismus. The speakers illustrate how an organization can use this popular Visual social network, not onlyContinue reading “Pinterest seminar”

Using Facebook for presenting facebook organizational culture

Today I witnessed an innovative presentation modality: a facebook page instead of the usual PPT. Although unusual, the medium fits very well the topic of the presentation, which is about the corporate culture at Facebook. My students of the Organizational Behaviour course uploaded their presentation on this facebook page and made us experience how itContinue reading “Using Facebook for presenting facebook organizational culture”

The impact of social media on the purchasing process

My students of the Visual Literacy for Management course just gave excellent presentations at Interbrand Zurich on the topic of social media and purchasing process. At Interbrand, the largest brand consultancy in the world, Dr. Jürgen Häusler gave us very interesting insights on branding and on his approach/philosphy. Then the students amazed us with insightfulContinue reading “The impact of social media on the purchasing process”


The IEEE International Conference on Digital Ecosystem Technologies took place in Campione d’Italia on June 18th-20th. I had the honor to be the chair of Track G: Platforms for Social and Community Involvement/Engagement. In the beautiful location of the Casinò di Campione we had lively academic discussions and Dr. Schmeil presented our paper on “socialContinue reading “At IEEE DEST 2012”

Social Media Platforms for Social Good

My paper on “Social Media Platforms for Social Good” has been accepted for presentation at the IEEE DEST-CEE 2012 conference, which will take place in Campione d’Italia (yes, at the Casinò itself!) in June. Social media can create disproportionate effects compared to the initial resources. In the paper I argue that this disruptive potential canContinue reading “Social Media Platforms for Social Good”

Logic + Emotion visual blog

The Logic+ Emotion blog by David Armano is a valuable source of knowledge visualizations applied to the field of digital marketing. This popular and peculiar mix of social media and graphics emerges by the background of the author, vice president of the interactive arm of a global communication agency, who studied graphics and visual communication.Continue reading “Logic + Emotion visual blog”

Knowledge map of online communities

Randall Munroe, the young and famous  author of the xkcd webcomic, has just released a beautiful knowledge visualization. It’s the update of its online communities map. “Size on map represents volume of daily social activity”. The map is very well done showing both how the map is embedded into a bigger context (spoken language, email,Continue reading “Knowledge map of online communities”