Pinterest seminar

March 11, 2014

A great seminar on Pinterest was recently organized at the University of St. Gallen. It was organized by Prof. Katarina Stanoevska-Slabeva and guest spakers included Sandrine Roditscheff of Namics AG, Petra Hütter of Swarovski and Katrin Schmitt of Schweiz Tourismus.

The speakers illustrate how an organization can use this popular Visual social network, not only to display their products, but also to develop commutities and offer customer service within Pinterest. Research on this topic is really cutting edge, as Pinterest is online only since 2010.

What is unique about Pinterest? Most of the users are Women, about 80% of the total users, and it is a completely visual social network, where you can pin up your favourite images you find around the web or from the boards of other users. It’s a website where people post their dreams and aspirations.


Using Facebook for presenting facebook organizational culture

November 22, 2013

Today I witnessed an innovative presentation modality: a facebook page instead of the usual PPT. Although unusual, the medium fits very well the topic of the presentation, which is about the corporate culture at Facebook.

My students of the Organizational Behaviour course uploaded their presentation on this facebook page and made us experience how it feels working at facebook: in fact the presentation lasted longer than usual, but they gave us free sweets during the presentation, to keep us motivated… exactly like Facebook is doing in its offices (free food, many benefits, but work many hours). Brilliant and creative, well done!

You can check out the presentation at

20 Diapositiva09

facebook sweets OB course USI

The impact of social media on the purchasing process

November 27, 2012

My students of the Visual Literacy for Management course just gave excellent presentations at Interbrand Zurich on the topic of social media and purchasing process. At Interbrand, the largest brand consultancy in the world, Dr. Jürgen Häusler gave us very interesting insights on branding and on his approach/philosphy. Then the students amazed us with insightful and interactive presentation, from PptPlex through Prezi’s animations and live sketching:

Social Media for Social Good visualized

October 3, 2012

Social Media For Social Good

More info at the University of North Carolina website MPA@UNC: Online MPA

Thanks Logan Harper for the info… a very informative infographic!

Infographics: twitter revolution in the Arab World

July 5, 2012

Certainly you have heard about the Twitter Revolution and the Arab Spring. A nice infographic on the topic has recently been published on Mashable. Impressive presence of Saudi Arabia.

Thank you Martin for the hint.


July 5, 2012

The IEEE International Conference on Digital Ecosystem Technologies took place in Campione d’Italia on June 18th-20th. I had the honor to be the chair of Track G: Platforms for Social and Community Involvement/Engagement. In the beautiful location of the Casinò di Campione we had lively academic discussions and Dr. Schmeil presented our paper on “social media platforms for social good”:

Social Media Platforms for Social Good

May 2, 2012

My paper on “Social Media Platforms for Social Good” has been accepted for presentation at the IEEE DEST-CEE 2012 conference, which will take place in Campione d’Italia (yes, at the Casinò itself!) in June.

Social media can create disproportionate effects compared to the initial resources. In the paper I argue that this disruptive potential can be used for good causes. Yet, the viral effect of social media causes new challenges, which I illustrate through a number of cases. In particular I focus on the recent Kony 2012 campaign, which has reached incredible popularity in the last two months. Developed by the NGO Invisible Children, the 30′ documentary video, developed to launch the campaign on March 5th, has been viewed over 100 million times.

The very popular and highly criticized campaign seems to prove effective: recent news (April 30th) report that “US officials have acknowledged the “Kony 2012″ film released in March nudged them to commit troops to train African soldiers in the nations most affected by warlord Joseph Kony’s Lord’s Resistance Army”.

Read more:

The facebook world

January 10, 2011

Beautiful and informative.

Where is China by the way?

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Logic + Emotion visual blog

November 9, 2010

The Logic+ Emotion blog by David Armano is a valuable source of knowledge visualizations applied to the field of digital marketing. This popular and peculiar mix of social media and graphics emerges by the background of the author, vice president of the interactive arm of a global communication agency, who studied graphics and visual communication. He’s written papers, produced slideshows and videos, and has a gallery of knowledge visualizations, called “Visual Thinking archive” with diagrams, flowcharts, visual metaphors and infographics. (Found via Alex Mari)

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Knowledge map of online communities

October 21, 2010

Randall Munroe, the young and famous  author of the xkcd webcomic, has just released a beautiful knowledge visualization. It’s the update of its online communities map. “Size on map represents volume of daily social activity”. The map is very well done showing both how the map is embedded into a bigger context (spoken language, email, sms, etc.) and providing as well zoom-in for the two hot topics of blogs and forums.

It’s a nice mix of informative content, providing overview and details, and hilarious jokes of the Web 2.0 mania, such as “desert of food updates” on twitter, “people you can’t unfriend“, and “the great firewall” between China and the rest of the map!

Online communities map

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