Visualizing information increases positive emotions

April 12, 2012

Our article “Augmenting Communication with Visualization: Effects on Emotional and Cognitive Response” has been published on the IADIS International Journal on WWW/Internet, Vol. 9 (2), pages 109-121, and it is now available online.

In this work, co-authored with Margaret Tan and Martin Eppler, we argue that mapping information visually with diagrams and visual metaphors has a positive effect on the emotional reaction toward the content. That means that people like the content better when it is presented in a visually appealing manner.

Paper abstract: We are witnessing an increased use of conceptual visualizations and information graphics on the Web. Addressing this rising interest in the interactive visual display of information, this study proposes to evaluate the effects of visual mapping on human communication. We acknowledge the emergence of new forms of communication deploying interactive visualization, empowered by ICT tools that augment abilities in creating visualizations. Yet their implications are still largely understudied. Beyond evaluating usability, this study focuses on assessing the new visual digital form of communication, in particular in the context of strategic communication in organizations, by analyzing the relationship between the emotional and cognitive response. We propose a model, building on theories from psychology, in which visualization has a positive effect on the emotional response toward the content, which in turn has a positive impact on the cognitive response. We test the mediation model proposed with an experiment, comparing a textual control condition to two visual representations, and find confirmation of our hypotheses. The study provides a contribution by showing that communication can be shaped and enhanced by using interactive visual mapping tools, which empower users to swiftly craft clear and convincing messages.


IADIS – ICT, Society, and Human Beings 2011

July 23, 2011

I just arrived at the IADIS Multi Conference on Computer Science and Information Systems 2011, taking place in Rome. Tomorrow morning I’ll be presenting my paper “Augmenting Communication with Visualization: Effects on Emotional and Cognitive Response” at 11:00. If you’re interested, here’s the prezi presentation.


Integrated (Presentation) Communication

June 13, 2011

Recently I attended the International Exploratory Workshop “Social Robots and Emotion: transcending the boundary between humans and ICTs”, which took place at Franklin College Switzerland. It was very stimulating and motivating, and I very much enjoyed the friendly atmosphere and intellectual talks. Special thanks to Satomi for the organization and to professor Katz for the suggestions!

From a visual point of view I was very much impressed by the presentation by Professor Amparo Lazén Dìaz (Universidad Complutense de Madrid). I guess this could be called “Integrated Presentation Communication”, adapted from Integrated Marketing Communication! Wonderful and surprising matching of on-line and off-line communication 🙂


Logic + Emotion visual blog

November 9, 2010

The Logic+ Emotion blog by David Armano is a valuable source of knowledge visualizations applied to the field of digital marketing. This popular and peculiar mix of social media and graphics emerges by the background of the author, vice president of the interactive arm of a global communication agency, who studied graphics and visual communication. He’s written papers, produced slideshows and videos, and has a gallery of knowledge visualizations, called “Visual Thinking archive” with diagrams, flowcharts, visual metaphors and infographics. (Found via Alex Mari)

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