April 12, 2012
Our article “Augmenting Communication with Visualization: Effects on Emotional and Cognitive Response” has been published on the IADIS International Journal on WWW/Internet, Vol. 9 (2), pages 109-121, and it is now available online.
In this work, co-authored with Margaret Tan and Martin Eppler, we argue that mapping information visually with diagrams and visual metaphors has a positive effect on the emotional reaction toward the content. That means that people like the content better when it is presented in a visually appealing manner.
Paper abstract: We are witnessing an increased use of conceptual visualizations and information graphics on the Web. Addressing this rising interest in the interactive visual display of information, this study proposes to evaluate the effects of visual mapping on human communication. We acknowledge the emergence of new forms of communication deploying interactive visualization, empowered by ICT tools that augment abilities in creating visualizations. Yet their implications are still largely understudied. Beyond evaluating usability, this study focuses on assessing the new visual digital form of communication, in particular in the context of strategic communication in organizations, by analyzing the relationship between the emotional and cognitive response. We propose a model, building on theories from psychology, in which visualization has a positive effect on the emotional response toward the content, which in turn has a positive impact on the cognitive response. We test the mediation model proposed with an experiment, comparing a textual control condition to two visual representations, and find confirmation of our hypotheses. The study provides a contribution by showing that communication can be shaped and enhanced by using interactive visual mapping tools, which empower users to swiftly craft clear and convincing messages.
June 12, 2010
Professor Holenstein just gave an interesting seminar at USI on the cultural differences in the representation of space. He is one of the world major expert on the topic. He is the author of the Atlas of Philosophy (2004).
I found interesting to hear his philosophical perspective on a topic I am particularly interested in, which is typically addressed from a mere cognitive point of view. He showed how Japanese people depict their country, with the main axes east-west. while we typically think of Japan as a land that is mainly distributed vertically (north-south) like Italy.
He also reflected on how geographical maps cannot be objective depictions of reality but a product of what the cartographer wants to emphasize. Therefore I suppose they can as well be considered knowledge visualization, with a close mapping to the original distribution of information.
The traditional world map is a product of conventions, indeed many types of world maps exists with different orientations, upside down or east-west, like this Japanese map of 1671:
January 4, 2010
I found this interesting cartographic knowledge visualization in Jamae mosque in Singapore. In this mosque, located in Chinatown, they make a great use of visualizations for illustrating concepts and information about the Islamic world and religion principles. It is certainly an interesting place to visit to learn more about Islamic religion: they offer pamphlets on several topics and the main praying hall is surrounded by well-crafted illustrations of how Muslim pray, historical background, information on culture, etc.
In the image below, a world map is used as a base to highlight the cultural and scientific contributions of Muslims around the world. It is a good example of how to blend pictures and text: images are used both as a mapping background and as explanatory icons.
Source: Jamae Mosque, Singapore