Digital Knowledge Mapping Tools

May 9, 2018

In our chapter “Digital Knowledge Mapping“, we propose that visual mapping is a very effective way of sharing, integrating and creating knowledge and value for collaborative work in organizations. We present online visual collaboration tools that enable digital change in organizations and present the theoretical bases which explains the benefits of visualization for facilitating digital collaboration. We provide illustrative examples and further propose a classification of ten visual tools to show organizations what these tools are useful for, and which criteria are relevant to assess and select visual collaborative tools. We conclude with key learnings and a checklist for the integration of visual collaboration tools in organizations.

Kernbach S., Bresciani S. (2018) Digital Knowledge Mapping. In: North K., Maier R., Haas O. (eds) Knowledge Management in Digital Change. Progress in IS. Springer, Cham

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Presentazione

May 3, 2018

Per il mio nuovo incarico di esperta di materia alla Scuola cantonale di Commercio di Bellinzona, ho preparato una breve presentazione del mio percorso professionale (con Prezi)sabrina bresciani


Pie not?

April 27, 2018

I always wondered why people like piecharts so much, although they are a very inefficient way to visualize information…  I just found the answer in the article “The pie chart: Why data visualization’s greatest villain will never die” on Quarz.

According to the article by Dan Kopf, “people are more attracted to objects with curves. This may be because evolution led people to associate sharp angles with danger, while curves are a sign of health and life.”

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Pratiche di negoziazione tra Svizzeri e Cinesi

April 11, 2018

Come negoziano i manager ticinesi con le aziende cinesi?
Il 12 aprile 2018 presenterò i risultati della ricerca condotta da Patrick Heimenn dell’università di St. Gallen alla conferenza dell’associazione svizzera di media e comunicazione. La presentazione è disponibile sia in italiano sia in inglese.

pratiche di negoziazione tra svizzeri e cinesi_Page_04

Bresciani, S. & Heimann, P. (2018). Sino-Swiss Communication and Negotiation Practices. Annual conference of the Swiss Association of Communication and Media Research (SACM-SGKM), 12-13 April 2018, Lugano, Switzerland.


Moderators of Multimodal Health Communication

April 8, 2018

pcos sgkm bresciani

Our presentation “Women’s Occupation Type Moderates Multimodal Communication Effectiveness” is now available online. At the Annual conference of the Swiss Association of Communication and Media Research (SACM-SGKM), on April 12 2018 in Lugano, I will present the insights of a field experiment we have conducted in India to improve health communication related to polycystic ovarian syndrome.

Cite as: Arora, P. & Bresciani, S (forthcoming). Women’s Occupation Type Moderates Multimodal Communication Effectivenes. Annual conference of the Swiss Association of Communication and Media Research (SACM-SGKM), 12-13 April 2018, Lugano, Switzerland.

 


Our Research at the Annual conference of the Swiss Association of Communication and Media Research

February 28, 2018

We are glad to have two presentations of our researchat the next Annual conference of the Swiss Association of Communication and Media Research, which will take place in Lugano the 12th and 13th of April 2018.

The 12th of April around 12.00 I will present “Women’s Occupation Type Moderates Multimodal Communication Effects“, which covers our latest research in India on the topic of health communication (PCOS) and was written in collaboration with Pavitra Arora.

At 15.15 I will present “Sino-Swiss Communication and Negotiation Practices“, the results of a qualitative study conducted by Patrick Heimann, Master student at the University of St. Gallen, regarding the negotiation practices of Swiss-italian business people in China (or with Chinese businesses).

I will post here in my blog the presentations in April.

sgkm 2018


Visual Presentation Skills @ Master of Advanced Studies in Intercultural Communication

October 2, 2017

Presenting by Sabrina Bresciani for USI MIC masterThe interactive presentation of the workshop “Presentation Skills” for the Master of Advanced Studies in Intercultural Communication of the Università della Svizzera italiana is available at this link. The class will take place Wednesday October 4th at 1pm: I’m looking forward to meet the new MIC group!


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