HBS map of sustainability programs

March 20, 2014

Harvard Business Review editor Julia Kirby explains in this video the “materiality matrix” that UPS uses to sort and rank sustainability programs, contrasting the importance of sustainability issues for companies and for the public.



Entrepreneurship infographics

March 14, 2014

The website Founders and Founders has some cool infographics, arranged in their pinterest-like interface. A great example of the use of visual social media for crafting clear and viral messages. If you plan to be an entrepreneur, have a look!
This infographic has over 6000 likes:


Pinterest seminar

March 11, 2014

A great seminar on Pinterest was recently organized at the University of St. Gallen. It was organized by Prof. Katarina Stanoevska-Slabeva and guest spakers included Sandrine Roditscheff of Namics AG, Petra Hütter of Swarovski and Katrin Schmitt of Schweiz Tourismus.

The speakers illustrate how an organization can use this popular Visual social network, not only to display their products, but also to develop commutities and offer customer service within Pinterest. Research on this topic is really cutting edge, as Pinterest is online only since 2010.

What is unique about Pinterest? Most of the users are Women, about 80% of the total users, and it is a completely visual social network, where you can pin up your favourite images you find around the web or from the boards of other users. It’s a website where people post their dreams and aspirations.


When should we use which type of graph?

March 11, 2014

Beyond bar charts and pie charts, how can we visualize data? Which is the best type of graph or information visualization technique?
It depends on the data and the purpose: here’s some general categories and tools:



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