This is the presentation for the MIC, Master of Advanced Studies in Intercultural Communication of the Università della Svizzera italiana. The topic of the course is Linguistics and Semiotics, and my module is on Visualization & Intercultural Communication:
Today the Latin American Day 2013 took place at the University of St. Gallen, organized by Aiesec, and focused on the topic of Fair Trade. The founder of the company Eco Terra, Dr. Carmina Alvarado De Van Bergerem, and her husband gave a very lively presentation on quinoa, the special grain. The started the companyContinue reading “Fair trade at the Latin American Day, University of St. Gallen”
An excellent example of the use of Prezi for an interactive presentation was prepared by my students on the topic of Managing Multicultural Teams: Based on: Adler, N.J. (2008). International Dimensions of Organizational Behavior. South-Western Cengage Learning: Mason OH, Fifth edition, pages: 131-147 (chapter 5).
Do people from different cultural backgrounds look at online information in the same way? A very recent study – conducted with eye tracking technique – shows that Spaniard and Arab users have very different visual behaviors when attending information. In particular the experiment compared users scanning search results in Google. The results indicate that participantsContinue reading “Cultural differences in information seeking behaviors: evidence from an eye tracking study”
Dr. Annick Tonti just gave a very interesting guest lecture at the University of St. Gallen on “Working in the Arab World” Based on her 40 years of experience in Asia and in particular in the Arab World, she shared with the students her insights on communicating with Arabs in business settings. First she gaveContinue reading “Business Communication in the Arab World”