Cultural differences in information seeking behaviors: evidence from an eye tracking study

Do people from different cultural backgrounds look at online information in the same way? A very recent study – conducted with eye tracking technique – shows that Spaniard and Arab users have very different visual behaviors when attending information. In particular the experiment compared users scanning search results in Google. The results indicate that participantsContinue reading “Cultural differences in information seeking behaviors: evidence from an eye tracking study”

Business Communication in the Arab World

Dr. Annick Tonti just gave a very interesting guest lecture at the University of St. Gallen on “Working in the Arab World” Based on her 40 years of experience in Asia and in particular in the Arab World, she shared with the students her insights on communicating with Arabs in business settings. First she gaveContinue reading “Business Communication in the Arab World”