Cultural differences in information seeking behaviors: evidence from an eye tracking study

Do people from different cultural backgrounds look at online information in the same way? A very recent study – conducted with eye tracking technique – shows that Spaniard and Arab users have very different visual behaviors when attending information. In particular the experiment compared users scanning search results in Google. The results indicate that participantsContinue reading “Cultural differences in information seeking behaviors: evidence from an eye tracking study”

Testing your skills in color vision – gender differences

You might have had the impression that women can see and name more colors than men. You are actually right. Ten percent of men have some kind of color deficienc: mostly, they cannot distinguish red from green. Color blindness is easy to test: can you see the numbers below? If not, you have some degreeContinue reading “Testing your skills in color vision – gender differences”