Eye tracking

Cultural differences in information seeking behaviors: evidence from an eye tracking study

Do people from different cultural backgrounds look at online information in the same way? A very recent study – conducted with eye tracking technique – shows that Spaniard and Arab users have very different visual behaviors when attending information. In particular the experiment compared users scanning search results in Google. The results indicate that participantsContinue reading “Cultural differences in information seeking behaviors: evidence from an eye tracking study”

Eye tracking at the University of Oxford, department of Psychology. The black tool at the bottom is the eye tracking machine, version 1200. The little violet dot on the screen is the position where the subject is currently looking at, tracked in real time. This pictue on the screen is used for the initial calibration,Continue reading “Eye tracking”