BSI is one of the largest Swiss banks, and it is an interesting company case for its unique corporate communication activities. At Franklin College, Organizational Behavior course, we had the pleasure of having a guest lecture by Mr. Zueger, head of Corporate Communication at BSI. He talked about the rebranding of BSI and the mergeContinue reading “BSI Communication”
Monthly Archives: November 2011
Eurocampus in Castellon
Eurocampus is an intensive and international study period on intercultural communication of one semester organised jointly by ten European Universities, members of the EMICC-network (European Master in Intercultural Communication). In the Eurocampus programme, students from the partner universities attend classes and study together (Source: USI website). This year the Eurocampus program is taking place inContinue reading “Eurocampus in Castellon”
DGPuK Organizational Communication 2011 Fribourg
The Annual Divison Conference of the German Communication Association PR and Organizational Communication took place November 3-5th 2011, in Fribourg, Switzerland. I presented the results of my latest study, comparing the reception of strategy communication in Europe, East Asia and South Asia: “Organizational Communication in Europe and Asia: enhancing commitment to the strategy with culturally appropriate knowledge visualization”.Continue reading “DGPuK Organizational Communication 2011 Fribourg”
Network and career
Working hard is not enough. We might all have had the feeling that networking can help in career development. But how? Who should you network with? Is networking equally effective for men and for women? Prof. Carnabuci gave a very interesting seminar on the topic, organized by the Equal Opportunities service of the University ofContinue reading “Network and career”
Sabrina Bresciani, Ph.D. 