At the Visual Literacy for Management course we just had a very interesting guest lecture by Sebastian Kernbach of Interbrand, the biggest brand consultancy in the world. He gave a lecture on branding, focusing on the visulization aspect and also on the benefits of using sketching for developing a brand campaign, which is the topicContinue reading “Branding & Visualization”
Tag Archives: brand
BSI Communication
BSI is one of the largest Swiss banks, and it is an interesting company case for its unique corporate communication activities. At Franklin College, Organizational Behavior course, we had the pleasure of having a guest lecture by Mr. Zueger, head of Corporate Communication at BSI. He talked about the rebranding of BSI and the mergeContinue reading “BSI Communication”
Sabrina Bresciani, Ph.D. 