October 28, 2012
At the Visual Literacy for Management course we just had a very interesting guest lecture by Sebastian Kernbach of Interbrand, the biggest brand consultancy in the world.
He gave a lecture on branding, focusing on the visulization aspect and also on the benefits of using sketching for developing a brand campaign, which is the topic of his research. In the picture below he was explaining how social media affect the relationship people have with brands. With sketches, of course!
November 21, 2011
BSI is one of the largest Swiss banks, and it is an interesting company case for its unique corporate communication activities. At Franklin College, Organizational Behavior course, we had the pleasure of having a guest lecture by Mr. Zueger, head of Corporate Communication at BSI. He talked about the rebranding of BSI and the merge with Banca del Gottardo. In recent years the bank had a new logo and extensive rebranding actitivties. The violin was selected to represent the core characteristics of the bank, and widely used on all the bank’s information material.