Branding & Visualization

October 28, 2012

At the Visual Literacy for Management course we just had a very interesting guest lecture by Sebastian Kernbach of Interbrand, the biggest brand consultancy in the world.
He gave a lecture on branding, focusing on the visulization aspect and also on the benefits of using sketching for developing a brand campaign, which is the topic of his research. In the picture below he was explaining how social media affect the relationship people have with brands. With sketches, of course!



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