Sketching self-perception and others’ perception

September 7, 2013

Dove’s recent ad “Real Beauty sketches” shows a number of interesting phenomena: first, visualizing how you see yourself and how others see you, can be revealing. Women often see themselves is less positive terms than others see them. Research indeed shows that women has lower self-esteem than men, on average. And the sketches help them to realize this dangerous negative attitude.

 

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Branding & Visualization

October 28, 2012

At the Visual Literacy for Management course we just had a very interesting guest lecture by Sebastian Kernbach of Interbrand, the biggest brand consultancy in the world.
He gave a lecture on branding, focusing on the visulization aspect and also on the benefits of using sketching for developing a brand campaign, which is the topic of his research. In the picture below he was explaining how social media affect the relationship people have with brands. With sketches, of course!


Doodles

July 18, 2012

“In a content-saturated world where ideas compete for attention, a visual representation of a meeting, project, business or idea may be more effective than reams of text.” writes Ian Sanders on a recent Financial Times article, “The simple power of the doodle”. The merits of visual note taking are many, ranging from capturing thoughts to catching attention and enhancing textual and verbal information.
Doodles are drawings and sketches which we create while occupied in other activities like listening (or daydreaming).
The aim here is not to create any piece of art but to clear and clarify thoughts. If you haven’t got artistic talent, it is no issue: you will still find helpfuld doodling your thoughts as a visual note taking exercise or for problem solving.
Do you think doodling is not serious business? Sunni Brown, author of best-selling book Gamestorming, may disagree with you. She defines herself as the ‘Leader of the Doodle Revolution’. Such a serious that it is starting to be used even in church!

The word doodle is also used to identify Google’s daily modifications of the logo: if you missed an interesting one, you can look uo the Google doodles finder.
But do not get confused with the online service for organizing events doodle.com: no doodling on that website.


Digital pen (and interactive paper)

December 15, 2010

At the University of Lugano, faculty of Informatics, we just had a nice talk about pen and paper computing, by Nadir Weibel. An ETH gradate, he’s currently a post-doc at UCSD in California, at the Distributed Cognition and Human-Computer Interaction Lab.It seems a great place to be for Human computer Interaction research, experimenting on innovative input devices.

He used his digital pen and interactive paper for giving his presentation and brought a few samples for the audience. They are inventing/testing new applications of the electronic paper: you write with a normal pen (well, it looks normal, but it has a camera and sends the information to the computer or to the mobile) and your writing or drawing is recorded and/or sent to the computer, depending on the model of digital pen you have.

They use it for example for sharing sketches via mobile on fecebook, as an input device for very large wall displays, for interacting in a group, etc.

I could imagine to use it in a collaborative setting, where every person in the meeting can add its contribution… but still my sketching skills are a problem 😉

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Visualizing at the Emergence conference on India

November 21, 2010

This year the Emergence conference, organized by the University of St. Gallen, has focused on India. The amount of knowledge on India of the speakers was astonishing, a conference of really high quality.

I was pleased to see a large use of visual representations and sketching to moderate workshops. In the picture below the speakers of a workshop on microinsurance: Market based solutions at the base of the economic pyramid, used sketching and a poster with the Growing Inclusive Markets Strategy Matrix, a template developed by the UNDP (UN developing program) “for business trying to engage in BoP-projects or growing inclusive markets“.
By the way the concept of the “Base of the pyramid” is a powerful metaphor in itself.

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Sketching at work

September 2, 2010

The new book of our research group is now online: Sketching at Work. A guide to Visual Problem solving and Communication for Managers, Consultants, Sales Professionals, Trainers and Facilitators.
For the interactive version see: www.sketchingatwork.com

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