At the Visual Literacy for Management course we just had a very interesting guest lecture by Sebastian Kernbach of Interbrand, the biggest brand consultancy in the world.
He gave a lecture on branding, focusing on the visulization aspect and also on the benefits of using sketching for developing a brand campaign, which is the topic of his research. In the picture below he was explaining how social media affect the relationship people have with brands. With sketches, of course!
Sabrina Bresciani, Ph.D. 