The Annual Divison Conference of the German Communication Association
PR and Organizational Communication took place November 3-5th 2011, in Fribourg, Switzerland. I presented the results of my latest study, comparing the reception of strategy communication in Europe, East Asia and South Asia: “Organizational Communication in Europe and Asia: enhancing commitment to the strategy with culturally appropriate knowledge visualization”.
The topic for this year conference is “International and Comparative Research in Organizational Communication and Public Relations”, organized by Prof. Diana Ingenhoff.
The opening panel discussed the definition of PR and Organizational Communication in different cultural context (U.S., U.K., Germany).
Then researchers presented their latest studies: Andreas Schwarz had a very interesting presentation on “Crisis communication across borders: A culture-sensitive approach”. Useful insights and tips for publishing in PR and Organizational communication have emerged by the study of Swaran Sandhu, who presented “Publishing abroad? The international visibility of PR research from German-speaking countries”.
Dennis Schöneborn adopted an American perspective on Organizational Communication for discussing recent organizational phenomenon, presenting “The communicative constitution of global partial organizations”.
I was very plesed to see that he both Dennis and Swaran made extensive use of visualization in their presentaton and have also conducted research on visualization for organizational communication.
Finally, I enjoyed the presentation of Prof. Ingenhoff research group on “An international comparison on the influence of culture on online communication by Non-Profit-Organizations”, where they have used Hofstede dimensions for assessing and comparing NPO’s websites in different countries.