R&D Conference presentation: Key Dimensions of Visual Design Thinking

rnd conference bresciani key dimensions of visual design thinking

Bresciani, S. & Eppler M.J. (2018) Key Dimensions of Visual Design Thinking: An Application to the Social Innovation Context. R&D Management conference, Milan, July 2-4 2018.

The Prezi presentation is available here

Digital Knowledge Mapping Tools

In our chapter “Digital Knowledge Mapping“, we propose that visual mapping is a very effective way of sharing, integrating and creating knowledge and value for collaborative work in organizations. We present online visual collaboration tools that enable digital change in organizations and present the theoretical bases which explains the benefits of visualization for facilitating digital collaboration. We provide illustrative examples and further propose a classification of ten visual tools to show organizations what these tools are useful for, and which criteria are relevant to assess and select visual collaborative tools. We conclude with key learnings and a checklist for the integration of visual collaboration tools in organizations.

Kernbach S., Bresciani S. (2018) Digital Knowledge Mapping. In: North K., Maier R., Haas O. (eds) Knowledge Management in Digital Change. Progress in IS. Springer, Cham

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Pie not?

I always wondered why people like piecharts so much, although they are a very inefficient way to visualize information…  I just found the answer in the article “The pie chart: Why data visualization’s greatest villain will never die” on Quarz.

According to the article by Dan Kopf, “people are more attracted to objects with curves. This may be because evolution led people to associate sharp angles with danger, while curves are a sign of health and life.”


Pratiche di negoziazione tra Svizzeri e Cinesi

Come negoziano i manager ticinesi con le aziende cinesi?
Il 12 aprile 2018 presenterò i risultati della ricerca condotta da Patrick Heimenn dell’università di St. Gallen alla conferenza dell’associazione svizzera di media e comunicazione. La presentazione è disponibile sia in italiano sia in inglese.

pratiche di negoziazione tra svizzeri e cinesi_Page_04

Bresciani, S. & Heimann, P. (2018). Sino-Swiss Communication and Negotiation Practices. Annual conference of the Swiss Association of Communication and Media Research (SACM-SGKM), 12-13 April 2018, Lugano, Switzerland.

Moderators of Multimodal Health Communication

pcos sgkm bresciani

Our presentation “Women’s Occupation Type Moderates Multimodal Communication Effectiveness” is now available online. At the Annual conference of the Swiss Association of Communication and Media Research (SACM-SGKM), on April 12 2018 in Lugano, I will present the insights of a field experiment we have conducted in India to improve health communication related to polycystic ovarian syndrome.

Cite as: Arora, P. & Bresciani, S (forthcoming). Women’s Occupation Type Moderates Multimodal Communication Effectivenes. Annual conference of the Swiss Association of Communication and Media Research (SACM-SGKM), 12-13 April 2018, Lugano, Switzerland.


Our Research at the Annual conference of the Swiss Association of Communication and Media Research

We are glad to have two presentations of our researchat the next Annual conference of the Swiss Association of Communication and Media Research, which will take place in Lugano the 12th and 13th of April 2018.

The 12th of April around 12.00 I will present “Women’s Occupation Type Moderates Multimodal Communication Effects“, which covers our latest research in India on the topic of health communication (PCOS) and was written in collaboration with Pavitra Arora.

At 15.15 I will present “Sino-Swiss Communication and Negotiation Practices“, the results of a qualitative study conducted by Patrick Heimann, Master student at the University of St. Gallen, regarding the negotiation practices of Swiss-italian business people in China (or with Chinese businesses).

I will post here in my blog the presentations in April.

sgkm 2018

Visual Presentation Skills @ Master of Advanced Studies in Intercultural Communication

Presenting by Sabrina Bresciani for USI MIC masterThe interactive presentation of the workshop “Presentation Skills” for the Master of Advanced Studies in Intercultural Communication of the Università della Svizzera italiana is available at this link. The class will take place Wednesday October 4th at 1pm: I’m looking forward to meet the new MIC group!

Horse Facilitated Learning for enhancing communication and leadership skills

Horse Facilitated LEarning Sabrina BrescianiImproving our communication skills is not as easy as reading a book on communication. Proclaiming our self as the leader does not make us a leader. So how can we enhance our communication and leadership skills? An innovative and powerful experiential learning method is Horse Facilitated Learning.

What is it?

It’s not about learning to ride a horse. In fact, the training is done by interacting with horses on the ground. In a typical session a small group of people will interact with few horses, entering their natural environment. After familiarizing with the horses and the technique, participants are asked to conduct exercises with the horses, such as leading a horse to follow you or to walk on a circular path (without any lace!). That sounds easy but horses are less diplomatic than your colleagues: they are authentic, they don’t lie, and if they don’t see you as a leader they will not do what you want them to do. Your duty will be to communicate with them with non-verbal cues, and exercise empathy to understand their feelings, problems and doubts.
Horses provide honest feedback on your behavior: if you are scared, anxious, nervous, or impulsive, they will reflect your emotional status as a mirror. This unique ability of horses to act as mirrors will help you surface your emotions and thus learn to manage them.

What can we learn?
To read non verbal communication cues, to be more attentive to body language and expressions, to reduce anxiety, to practice empathy, and to dominate your emotions. In summary, to be a responsible and effective leader.
Depending on the goal of the specific session, Horse Facilitated Learning can be useful for a number of different organizational purposes, such as improving leadership skills, group dynamics and intercultural communication.

Does it work?
Horse Facilitated Learning (also known as Equine Assisted Learning) is a rather novel technique for organizational training, practiced in few places worldwide. It has been successfully utilized in university programs, such as at the Northeast Ohio university, as reported by Stock and Kolb, who wrote:
“At the individual level, when managers embark on equine-assisted experiential learning, the outcome is not only memorable, but it has a profound effect on participant’s self-perception and their ability to work with others.”
(published in: Organizational Development Practitioner in 2016).
Further scientific evidence of Horse Facilitated Learning effectiveness is provided by Gehrke who published an article on “Developing Coherent Leadership in Partnership with Horses—A New Approach to Leadership Training” in the Journal of Research in Innovative Teaching (2009).

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