Knowledge visualization marketing

June 28, 2010

An example of knowledge visualization on the move 🙂 from Oxford, UK.

The period table is probably the most amazing example of knowledge visualization: it enables insights (indeed, to understand that some elements were not yet discovered!), offers overview-zoom, and details on demand (if you have an interactive version) as in Schneiderman’s mantra, it’s color coded for an easier navigation, and can also be used for visually pleasant marketing activities, as above!

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The rise of collaboration

March 28, 2010

“Yochai Benkler dubs it ‘the wealth of networks.” Howard Rheingold’s term is “smart mobs.” It’s the idea of technology-enabled collaboration … and it’s making us all smarter.”

This is how TED Talks introduce their new theme “The rise of collaboration“, a great compilation of videos on the topic of collaboration and why it makes the world better. Knowledge visualization is primarily collaborative, as its aim is typically to share knowledge, take decisions in group, brainstorm or communicate actions and plans. It can be done in group work, like when you use a mind map in a meeting (what is called co-located synchronous), or remotely, like Google maps where everyone can contribute, any time.

The role of visualization in the rise of technology-enabled collaboration is threefold. Firstly, as the quantity of information on the web is rising exponentially, visualization can help to aggregate this knowledge and display an overview for an easier comprehension and navigation of the content. Secondly it can help to understand the amount of the contributions (i.e. visualizing the quantity of contributions per user). Finally it can be used to map a domain, by allowing different users to add their contributions to a common visualization template (i.e. a geographical map, a knowledge map or a visual metaphor) to create a shared picture (and understanding) of the topic…

…. the rise of collaboration visualization!


Visual communication across cultures

March 14, 2010

As the (business) world becomes more and more flat (Friedman, 2006, p. 376), visual communication can be particularly helpful for getting a message across various cultures, thanks to its ability to convey a message with
symbols and pictograms that can be – often – universally understood. However, the impact of cultural differences on visualization interpretation is frequently overlooked.

In this presentation I draw an overview of our forthcoming book chapter on the topic of Cross-cultural differences in the reception of visualization. It’s based on a thematic analysis of literature from various fields (Psychology, intercultural studies, business, visual communication) and my experience in Asia during the recent research stay in Singapore (NUS).

I’m currently still working on the topic: your feedback is welcome! 🙂


Knowledege visualization of muslim scientific heritage

January 4, 2010

I found this interesting cartographic knowledge visualization in Jamae mosque in Singapore. In this mosque, located in Chinatown, they make a great use of visualizations for illustrating concepts and information about the Islamic world and religion principles. It is certainly an interesting place to visit to learn more about Islamic religion: they offer pamphlets on several topics and the main praying hall is surrounded by well-crafted illustrations of how Muslim pray, historical background,  information on culture, etc.

In the image below, a world map is used as a base to highlight the cultural and scientific contributions of Muslims around the world. It is a good example of how to blend pictures and text: images are used both as a mapping background and as explanatory icons.

Source: Jamae Mosque, Singapore


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