Visual Thinking and the consumer exeperience

The ‘5 Digital Trends Shaping the Consumer Experience’ include visual thinking, according to Macala Wright Lee, a retail consultant. She has recently written on Mashable and article on the topic and says: “As the world moves towards thinking in pictures and processing information through graphics, the use of visual thinking is becoming more compelling”. SheContinue reading “Visual Thinking and the consumer exeperience”

Knowledge visualization marketing

An example of knowledge visualization on the move 🙂 from Oxford, UK. The period table is probably the most amazing example of knowledge visualization: it enables insights (indeed, to understand that some elements were not yet discovered!), offers overview-zoom, and details on demand (if you have an interactive version) as in Schneiderman’s mantra, it’s colorContinue reading “Knowledge visualization marketing”