Social Media Platforms for Social Good

My paper on “Social Media Platforms for Social Good” has been accepted for presentation at the IEEE DEST-CEE 2012 conference, which will take place in Campione d’Italia (yes, at the Casinò itself!) in June.

Social media can create disproportionate effects compared to the initial resources. In the paper I argue that this disruptive potential can be used for good causes. Yet, the viral effect of social media causes new challenges, which I illustrate through a number of cases. In particular I focus on the recent Kony 2012 campaign, which has reached incredible popularity in the last two months. Developed by the NGO Invisible Children, the 30′ documentary video, developed to launch the campaign on March 5th, has been viewed over 100 million times.

The very popular and highly criticized campaign seems to prove effective: recent news (April 30th) report that “US officials have acknowledged the “Kony 2012″ film released in March nudged them to commit troops to train African soldiers in the nations most affected by warlord Joseph Kony’s Lord’s Resistance Army”.

Read more:

3 Responses to Social Media Platforms for Social Good

  1. Rahel says:

    Posso saperne di più?? (del paper no di Kony :D)

  2. Sabrina says:

    Certamente 🙂 arriva per email

  3. Thanks for another informative website. The place else may just I am getting that type
    of information written in such a perfect manner? I’ve a challenge that I’m simply
    now running on, and I’ve been at the glance out for such info.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: