Our paper “Business Model Ideation: An Experimental Approach For The Evaluation Of Team-Based Methods” has been presented at Euram 2012 by Friderike Hoffmann on Friday June 8th. The European Managment Conference took place in Rotterdam (Netherlands) this year. Abstract: Developing new business model ideas is a complex, ill-defined innovation task and among the core challengesContinue reading “At Euram 2012”
Tag Archives: experiment
The effectiveness of Knowledge Visualization in India – results preview
In our previous studies we have shown that knowledge visualization is helpful in facilitating meeting and communicating strategy. Is it so only in Europe? We are now expanding our cross-cultural experiment to India. We compare the results of people exposed to a textual or visual content. The results of over 200 subjects in India confirmContinue reading “The effectiveness of Knowledge Visualization in India – results preview”
WEIRD people: cultural differences in reasoning style and visual perception
When we travel to exotic countries, especially developing nations, we often find the locals to be kind of weird. But let’s be honest, we are the weird ones, because we are the minority. I was very glad to find that some scholars had the same thought, and just published their research on the dangers ofContinue reading “WEIRD people: cultural differences in reasoning style and visual perception”
Cross-cultural differences in the reception of conceptual visualization
These days I am conducting an experiment in Singapore to test if there are cross-cultural differences in the reception of various kinds of business visualizations, between Europe and Asia. Despite the general belief that visualization is an international language, recent research (see The Geography of Thought by Nisbett) has demonstrated that there are relevant differencesContinue reading “Cross-cultural differences in the reception of conceptual visualization”
Sabrina Bresciani, Ph.D. 