Cross-cultural differences in the reception of conceptual visualization

These days I am conducting an experiment in Singapore to test if there are cross-cultural differences in the reception of various kinds of business visualizations, between Europe and Asia.

Despite the general belief that visualization is an international language, recent research (see The Geography of Thought by Nisbett) has demonstrated that there are relevant differences in the reception of images, between East Asia and Western countries.

It has not been easy to set up this experiment in a foreign institution with a considerably different working culture… it took several months and lots of adaptation but finally I got some data !🙂

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