At Euram 2012

Our paper “Business Model Ideation: An Experimental Approach For The Evaluation Of Team-Based Methods” has been presented at Euram 2012 by Friderike Hoffmann on Friday June 8th. The European Managment Conference took place in Rotterdam (Netherlands) this year. Abstract: Developing new business model ideas is a complex, ill-defined innovation task and among the core challengesContinue reading “At Euram 2012”