Visual Communication for Managers lecture at IIMB

May 28, 2014

On Wednesday June 4th I will be giving a lecture at the Indian Institute of Management Bangalore (IIMB) at the Executive Post Graduate Program in Management on the topic of “Visual Communication for Managers”.

The presentation can be viewed at this link:



Presentation at the International Conference on Communication, Media, Technology and Design

April 23, 2014

Our study on “THE EFFECT OF KNOWLEDGE VISUALIZATION ON ATTITUDE: SCALE DEVELOPMENT AND APPLICATION IN EUROPE AND CHINA”,has been accepted for presentation at the International Conference on Communication, Media, Technology and Design.

I conducted this study with Prof. Jianxin Ge and Yaru Niu (Sharon) of the Central University of Finance and Economics of Beijing, China.

This is the presentation of the study which I will give next Friday April 25th at 9am in Hall 2attitute-toward-the-strategy-scale-and-experiment


Visual representations of information can offer several benefits compared to textual communication: this study examines the effect of knowledge visualization, compared to a textual control condition, on attitude toward the content, specifically a company strategy. A scale of attitude for this specific context has been developed and tested in Europe and China. The study outcome provides a parsimonious and effective tripartite scale of attitude with cognitive, affective and behavioral components. The scale is then applied to a different sample to test the effect of visual mapping on attitude toward the content, and to test for the moderating effect of culture (Europe and China). The results of the experiment show that subjects exposed to the visual conditions had a significant more positive affective and cognitive attitude toward the content.

Our research group

July 29, 2013


Our satisfied research group after a workshop on the topic of Dynagrams.

Knowledge Visualization for Decision Making – American University in Bulgaria

May 29, 2013

Here you can find the material and the presentation for the module on “Knowledge Visualization for Decision Making”, which I will give on June 1-2nd in Sofia for th EMBA of the American University in Bulgaria:


Case study: Gartner’s Magic Quadrant and Hype Cycle, ref. no. 908-029-1. (updated version 2010)

Software and tools:
let’s focus
Manyeyes by IBM

Periodic table of visualization

Optional papers discussed during the course:

Organizational communication with visual mapping: Comparing East and West.

Visual Strategizing

Knowledge Visualization for Social Entrepreneurs.

Knowledge Visualization conference 2013 – London

November 2, 2012

IV 2013 16-18 July, London – Call for Papers:
“The Symposium on Knowledge Visualization and Visual Thinking is an international, interdisciplinary forum for
contributions from fields such as Knowledge Management and Visualization, Information Design and Architecture,
Cognitive Science, Argument Mapping, Business Sketching, Visual Analytics, Arts, Interface Design, Business Analysis,
Project Management, Economics, Market Research, Learning Sciences, Media and Communication Studies.
The joint aim is to address and discuss theories, methodologies, techniques, applications, evaluations and case studies
related to the visualization of knowledge and to processes which involve visual thinking.
This call for papers seeks original papers and contributions concerning, but not limited to:
– Theories, frameworks and models of knowledge visualization and all aspects of visual thinking
– Systems, methods and ideas on the evaluation of visualization methods and on conveying un-/intended
inferences (e.g. why do visualizations fail, even misrepresent, misinform, mislead etc)
– Research on the economic and social impact of visualizations (e.g. efficiency, meaning, policy, cross-cultural)
– Case studies on innovations in the visualization of knowledge, particularly in the area of ‘Complexity
Management’ (e.g. visualizing complex change projects)
– Experiences on the use of visual metaphors in science, business, politics and society
– Evaluations in the area of marketing and management support (e.g. abstract services in business, strategy
implementation etc)
– Research on the use of visual methods to communicate complex facts (e.g. nanotechnology to the general
public, use of visualizations in media, in urban planning as to future cities, in general simulation etc)
– Models and applications for infrastructures using interactive touch-displays (e.g. large multi-touch displays)
– Experiences on the use of live sketching to facilitate knowledge sharing and integration

KV2013 is part of the 17th International Conference on Information Visualisation (IV2013), 16-18 July 2013, London,
UK. Details and guidelines for submission of full papers or posters (Deadline: 1 March 2013) are available at:

Management Atlas book

September 30, 2011

Management Atlas is a new interesting book on knowledge visualization for management by Martin J. Eppler and Jeanne Mengis (in German). The idea of the book is to make management methods, strategies and tools more easily accessible to practitioners by representing them through visual metaphors. The 37 colourful metaphors are grouped together in three continents: methods for the individual, methods for the team, and those for the organization. The authors have chosen often unusual and fun metaphors to think of management problems and approaches: information overload as a dam lake, team development as a rollercoaster, risk management as a black swan, or the polarisation effect in teams as a swing. More information can be found on the book blog or editor website.


The effectiveness of Knowledge Visualization in India – results preview

January 5, 2011

In our previous studies we have shown that knowledge visualization is helpful in facilitating meeting and communicating strategy. Is it so only in Europe?

We are now expanding our cross-cultural experiment to India. We compare the results of people exposed to a textual or visual content.

The results of over 200 subjects in India confirm our previous results, showing that visualizing strategy has a positive effect on behavioral intention. In particular, when people are exposed to a representation of the strategy in the form of a visual metaphor, they like it better and they are more committed to implement it, compared to simple text or a diagrammatic representation. We find the same result pattern all over Asia, while Europeans prefer diagrams.

So what? If you communicate your content (as for example strategy) with knowledge visualization instead of text, your audience will probably like the content better and thus to be more committed to it. If you are communicating to Indians you should prefer visual metaphors, rather than bullet-point text or linear diagrams (like a timeline).

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