Our cross-cultural research is forthcoming in the journal Frontiers of Business Research in China

September 5, 2014

We are very glad that our cross-cultural research will be published in the journal “Frontiers of Business Research in China” (Vol. 8, issue 4). The article I wrote with Prof. Ge and N. Yaru, of the Central University of Finance and Economics, is titled “Improving Attitude toward Corporate Strategy with Visual Mapping: Scale Development and Application in Europe and China”.

In this paper we developed a scale of attitude toward a corporate strategy which is suitable both in Europe and in China. In fact we have testes all the questions of our newly developed scale in both countries. We have then used the scale to test the effect of a visual representation of a business strategy (compared to a classic textual description) in China and Europe. We found that when content is presented with both text and visual representations (together), people have a more positive attitute toward it. This effect is stronger in Europe, than in China.


The art of motivation in China – a visual guide

July 28, 2014

The students of my course “Global Management Communication”, held in Beijing (China) came up with really interesting visualization on the topic of motivation in an organizational context. Here are some of their insightful drawings:




I didn’t report the names for privacy issues – the drawing were all made by the Central University of Finance and Economics’ students of the 2014 edition of the Summer Program.

What I found particularly intresting in these drawings – in addition to the great sketching skills! – is the emphasis on the “type” of person who should be motivated (age/gender/status)… an aspect that most of our Western theories neglect!


Best Paper award – Frontiers of Business Research in China International Symposium

July 14, 2014

We are very honored to receive the Best Paper award from the Frontiers of Business Research in China International Symposium 2014!


Bresciani, S., Ge, J. & Niu, Y. (2014) Improving Attitude toward Corporate Strategy with Visual Mapping: Scale Development and Application in Europe and China, Frontiers of Business Research in China International Symposium On Business Administration in the Changing Environment, June 23-24, 2014- Beijing, China.

Presentation at the International Conference on Communication, Media, Technology and Design

April 23, 2014

Our study on “THE EFFECT OF KNOWLEDGE VISUALIZATION ON ATTITUDE: SCALE DEVELOPMENT AND APPLICATION IN EUROPE AND CHINA”,has been accepted for presentation at the International Conference on Communication, Media, Technology and Design.

I conducted this study with Prof. Jianxin Ge and Yaru Niu (Sharon) of the Central University of Finance and Economics of Beijing, China.

This is the presentation of the study which I will give next Friday April 25th at 9am in Hall 2attitute-toward-the-strategy-scale-and-experiment


Visual representations of information can offer several benefits compared to textual communication: this study examines the effect of knowledge visualization, compared to a textual control condition, on attitude toward the content, specifically a company strategy. A scale of attitude for this specific context has been developed and tested in Europe and China. The study outcome provides a parsimonious and effective tripartite scale of attitude with cognitive, affective and behavioral components. The scale is then applied to a different sample to test the effect of visual mapping on attitude toward the content, and to test for the moderating effect of culture (Europe and China). The results of the experiment show that subjects exposed to the visual conditions had a significant more positive affective and cognitive attitude toward the content.

Teaching at the Central University of Finance and Economics, Beijing

July 29, 2013


This is the wonderful class I had the pleasure to teach at the Central University of Finance and Economics, in Beijing, China.

Thanks to all the students of the Global Management Communication (summer program) for their kindness and active participation to class. Special thanks to Professor Ge for the invitation, and to Mrs Yu & my two wonderful Teaching Assistants!

Global competencies @ AoM

September 23, 2011

I dedicate an entire post to my favourite session of the conference: “Global Competencies: East and West, The Pursuit of the Complementarities” organized by Rosana Silveira Reis and chaired by Sherlan Leonardo Cretoiu, (Fundacao Dom Cabral, Brasil).

Prof. Yoshitaka Yamazaki (picture below) from Japan presented is study about important competencies of Japanese managers operating in Asia and in the West, respectively. He outlined that there are common competencies for leaders, including leadership, initiative, action. However Japanese managers working in the west feel more ned to develop certain competencies, such as relationship building.

Professor Katherine Xin (below) from Shanghai talked about the Re-emergence of China. She explained that Chinese companies are following tree main globalization paths: internal growth, strategic alliances and M&A. They typically acquire global competencies by sourcing talent from abroad. She illustrated a company case, recruiting Japanese retired managers.


Professor Prasad Kaipa (below) of the Indian School of Business compared India with the U.S. He gave a very informative talk with tips for good management (most important is to get things done) and concrete company examples from Apple, Tata and the Silicon Valley area. He provided entertaining stories like the metaphor of the smart fox and the cool cat, as two perspectives of management approaches.

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