September 5, 2014
We are very glad that our cross-cultural research will be published in the journal “Frontiers of Business Research in China” (Vol. 8, issue 4). The article I wrote with Prof. Ge and N. Yaru, of the Central University of Finance and Economics, is titled “Improving Attitude toward Corporate Strategy with Visual Mapping: Scale Development and Application in Europe and China”.
In this paper we developed a scale of attitude toward a corporate strategy which is suitable both in Europe and in China. In fact we have testes all the questions of our newly developed scale in both countries. We have then used the scale to test the effect of a visual representation of a business strategy (compared to a classic textual description) in China and Europe. We found that when content is presented with both text and visual representations (together), people have a more positive attitute toward it. This effect is stronger in Europe, than in China.
May 16, 2011
Wednesday May 18th will take place USI’s EpiDay (Epi for EpistemologicalDay, but also HappyDay, if you wish).
I’ll be presenting my latest study, a cross-cultural experiment about the reception of knowledge visualization to communicate strategy in Europe, East Asia and South Asia (=India).
Here you can view my presentation and abstract. Feedback and comments are welcome.
May 16, 2011
We are on the cover of the International Conference of Information Visualization 2011! My picture is right in the middle of the program booklet 🙂
The presentation of our paper “The Effectiveness of Knowledge Visualization for Organizational Communication in Europe and India” will take place Thursday 14th at 15:30 at the SOAS – The Brunei Gallery, London.
August 18, 2010
The Strategic Management Society is organizing a one day Workshop on “Mapping Change, Changing Mappings: Conceptual Shifts in Strategy“, in Venice September 10th 2010.
In the morning it “will be addressing the most fundamental theoretical perspective on conceptual change in strategy and their dynamics”. The afternoon will focus”on how representations and “tools” based on representations (e.g. of a visual, or a narrative kind…) are integrated in managerial practice and how they can be used to promote shifts in a strategy concept.”
This academic panel from prestigious universities of Europe and U.S. is using novel and intriguing concepts and wordings, such as “concept morphing by metaphors”, “analogies and blends in strategy” and “grammar of conceptual shifts in strategy”.
Sounds very promising! I hope they’ll have some documentation online.