Doing Business in India (UP presentation)

August 18, 2013

This is the link to the presentation on “Doing business in India” which I’m giving at the Universidad del Pacifico, in Lima (Peru), on Tuesday August 20th.


The best of ICA conference 2013 in London

June 27, 2013

The ICA conference 2013 took place in London last week, with an unprecedented amount of participants.

Those you managed to find the right room in the maze of the Hilton metropole hotel, have been rewarded with great presentations.

I appreciated the ‘high density’ poster format, which allowed to have an insights on the research on a large number of participants – very efficient!

Here is a collection of some of my favorite presentations.

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Prof. Sabine Einwiller presented two interesting papers in the PR session. “The influence of message source and cultivation strategies in a nonprofit
public relations context” is one of the most interesting research I’ve seen at the conference, both theoretically grounded and practically relevant (having an NGO, I was very interested on the practical side as well). In summary the study finds that people believe more to NPO websites compared to the media! (Ok, this is an oversimplification for the sake of brevity).

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Laura Illia of IE University presented the results of a research she has conducted on “Exploring the Practices of Dialogue Management Within CSR Field”, together with researchers of  Iulm,  ICADE and New York University. Very advanced statistical methods have been applied to synthesize large amount of qualitative and quantitative information.

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Prof. Jiang Fei and his wife Viola Kuo Huang  presented the status of communication studies in China “Three Waves of Communication Studies in China: On the
Problems and Directions of Chinese Communication Studies”, with an insightful and entertaining presentation. In few minutes they have presented a condensed and quantitative based synthesis of the field of communication in China.

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In the same panel Prof. Jiro Takai, of Nagoya University, Japan, discussed “The Background of Communication Discipline in Japan”, explaining the problematic status of communication Studies in Japan, with a visually appealing and comprehensive interactive presentation.

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Sherri Jean Katz presented 3 papers on Construal Level Theory and Psychological
Reactance Theory: Theoretical Interactions, Message Salience and Message Effectiveness, with a very lively presentation style.

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I’ve also found a research on materiality in communication presented by Gina Neff: “Material Challenges to Communication Research: Rethinking the Dynamic Roles of Materiality in Communication”. She focuses on architectural blueprints and investigated the dialogues they generates. Sounds familiar 😉

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Congratulation to Katharina Hohmann and Jeanne Mengis, Università della Svizzera italiana for being a Top Paper in Organizational Communication with their research “The Conversational Constitution of the Task at Hand: A Temporal Work.” on hospital emergency teams.

Excellent research was conducted by Wibke Weber on Infographics in Asia: her presentation “Between Tradition, Imitation, and Innovation: Interactive Information Graphics in Asia” has been so interesting that I even forgot to take a photo! Looking forward to read more about this research and on what Westerners can learn from Asian visual communication.

Metaphors of culture: Kazakhstan

February 24, 2013

How can we describe the culture of a country?
The traditional approach is to use dimensions, and in particular Hofstede dimensions.

Yet there are several problems with this approach. For instance, how can we describe the culture of Kazakhstan,  a country with 17 million inhabitants and a territory of 2,727,300 square kilometres (larger than Western Europe)? Hofstede’s study doesn’t offer data for this country. And even if we know that it has a medium level of collectiving, high poer distance and high masculinity, what would we really know about the country?

Some researchers have proposed to use metaphors to describe cultures, including Gannon which proposes American Football for the American culture, the Symphnoy for German culture, and the Chinese family altat to describe Chinese culture. I thus always propose this exercise to my students, and results can be very surprising and insightful. As a result, this semester I even had a ‘visual’ metaphor of Kazakhstan, ideaded and drawn by Daniyar Davletbayev: the Wolf Pack.


Families and close friends act like a walf pack, always alert, scanning the territory, and defending the in-group.

From the metaphor you can get a feeling of the unsafety, suspicion and mistrust climate which are dominant in the country.


May 16, 2011

Wednesday May 18th will take place USI’s EpiDay (Epi for EpistemologicalDay, but also HappyDay, if you wish).

I’ll be presenting my latest study, a cross-cultural experiment about the reception of knowledge visualization to communicate strategy in Europe, East Asia and South Asia (=India).
Here you can view my presentation and abstract. Feedback and comments are welcome.

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