Mapping Change, Changing Mappings: SMS extension in Venice

The Strategic Management Society is organizing a one day Workshop on “Mapping Change, Changing Mappings: Conceptual Shifts in Strategy“, in Venice September 10th 2010.

In the morning it “will be addressing the most fundamental theoretical perspective on conceptual change in strategy and their dynamics”. The afternoon will focus”on how representations and “tools” based on representations (e.g. of a visual, or a narrative kind…) are integrated in managerial practice and how they can be used to promote shifts in a strategy concept.”

This academic panel from prestigious universities of Europe and U.S. is using novel and intriguing concepts and wordings, such as “concept morphing by metaphors”, “analogies and blends in strategy” and “grammar of conceptual shifts in strategy”.
Sounds very promising! I hope they’ll have some documentation online.

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