Visual Metaphors in Intercultural Context

December 11, 2014

Today I’ll be giving a guest lecture on “Visualization & Visual Metaphors in Intercultural Context” in the Management Atlas master course at the University of St. Gallen. Here you can find the presentation:

visual-etaphors-intercultural-context

Presentation link: http://prezi.com/btzzspp-yfpt/?utm_campaign=share&utm_medium=copy&rc=ex0share

The references for this lecture are:

Bresciani S., Eppler M. (2010). Glocalizing visual communication in organizations, In: Bertagni, B., La Rosa M., Salvetti, F., Glocal working (pp. 233-251). Milan: Franco Angeli.

Bresciani, S. (2013). Organizational communication with visual mapping: Comparing East and West. In: D. Ingenhoff (Ed.), Internationale PR-Forschung (pp. 37-52). Konstanz: UVK Verlag.

Bresciani S. (2014). Do you see what I see? The effect of culture on the reception of visual communication. In: S. Poutiainen (Ed.), Theoretical Turbulence in Intercultural Communication Studies (pp. 81-100). Newcastle Upon Tyne: Cambridge Scholars Publishing.

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Management Atlas book

September 30, 2011

Management Atlas is a new interesting book on knowledge visualization for management by Martin J. Eppler and Jeanne Mengis (in German). The idea of the book is to make management methods, strategies and tools more easily accessible to practitioners by representing them through visual metaphors. The 37 colourful metaphors are grouped together in three continents: methods for the individual, methods for the team, and those for the organization. The authors have chosen often unusual and fun metaphors to think of management problems and approaches: information overload as a dam lake, team development as a rollercoaster, risk management as a black swan, or the polarisation effect in teams as a swing. More information can be found on the book blog or editor website.

 


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