Tag Archives: metaphors

Visual Metaphors in Intercultural Context

Today I’ll be giving a guest lecture on “Visualization & Visual Metaphors in Intercultural Context” in the Management Atlas master course at the University of St. Gallen. Here you can find the presentation: Presentation link: http://prezi.com/btzzspp-yfpt/?utm_campaign=share&utm_medium=copy&rc=ex0share The references for this lecture are: Bresciani S., Eppler M. (2010). Glocalizing visual communication in organizations, In: Bertagni, B.,Continue reading “Visual Metaphors in Intercultural Context”

Management Atlas book

Management Atlas is a new interesting book on knowledge visualization for management by Martin J. Eppler and Jeanne Mengis (in German). The idea of the book is to make management methods, strategies and tools more easily accessible to practitioners by representing them through visual metaphors. The 37 colourful metaphors are grouped together in three continents: methodsContinue reading “Management Atlas book”