Visual Metaphors in Intercultural Context

Today I’ll be giving a guest lecture on “Visualization & Visual Metaphors in Intercultural Context” in the Management Atlas master course at the University of St. Gallen. Here you can find the presentation:

visual-etaphors-intercultural-context

Presentation link: http://prezi.com/btzzspp-yfpt/?utm_campaign=share&utm_medium=copy&rc=ex0share

The references for this lecture are:

Bresciani S., Eppler M. (2010). Glocalizing visual communication in organizations, In: Bertagni, B., La Rosa M., Salvetti, F., Glocal working (pp. 233-251). Milan: Franco Angeli.

Bresciani, S. (2013). Organizational communication with visual mapping: Comparing East and West. In: D. Ingenhoff (Ed.), Internationale PR-Forschung (pp. 37-52). Konstanz: UVK Verlag.

Bresciani S. (2014). Do you see what I see? The effect of culture on the reception of visual communication. In: S. Poutiainen (Ed.), Theoretical Turbulence in Intercultural Communication Studies (pp. 81-100). Newcastle Upon Tyne: Cambridge Scholars Publishing.

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