Case study on Intercultural Management Communication (West and East Asia)

Our latest case study can now be found on The Case Centre website: it focuses on Intercultural Communication issues in managing a multicultural work force in a public school in Thailand. Rydalch K., Bresciani S. (2014). The cross-cultural adventures of a young Westerner, leading expatriates in a Thai public school. Case study, Reference no: 414-010-1Continue reading “Case study on Intercultural Management Communication (West and East Asia)”

Intercultural Communication Case Studies

We just published a collection of case studies on the topic of intercultural communication: The website collects some of the case studies developed by the students of the Master of Advanced Studies in Intercultural Communication (MIC), at the Università della Svizzera italiana – Lugano, Switzerland. You can find cases in English, French, Italian andContinue reading “Intercultural Communication Case Studies”

Gartner Hype Cycle

Gartner has always made use of diagrams and visual representations to support managers in taking better decisions about technology investments.If you’d like to know more, have a look at our case study on Gartner (published at ecch) They keep updating and improving their products, such as the Magic quadrant and the Hype Cycle, to includeContinue reading “Gartner Hype Cycle”

Start-ups’ branding

Our article “Brand new ventures? Insights on start-ups’ branding practices” has just been published by the Journal of Product & Brand Management (Vol. 19 Iss: 5, pp.356 – 366, 2010). The paper aims to shed light on the specificity of branding approaches for young companies for the reason that branding is a crucial activity forContinue reading “Start-ups’ branding”