The 14th ICIG Symposium took place on September 14th to 16th organized by John Balmer and Laura Illia. It was an honor to be invited to this prestigious event, and a pleasure to meet and listen to very well-known researchers of corporate identity field. I presented my work on the changing visual identity of start-up companies. Thank you Laura forContinue reading “ICIG symposium – IE Segovia”
Tag Archives: corporate communication
Corporate communication, strategic communication and communication management
The most important disciplines in communication management in 2014 will be: 1) Corporate Communication (Institutional/ Organizational) 2) Internal Communication and change management 3) Marketing/Branding 4) CSR and sustainability 5) Crisis communication These are the results of a survey conducted in 43 countries on Strategic communication in Europe, the European Communication Monitor 2011. The same studyContinue reading “Corporate communication, strategic communication and communication management”
Sabrina Bresciani, Ph.D. 