The most important disciplines in communication management in 2014 will be:
1) Corporate Communication (Institutional/ Organizational)
2) Internal Communication and change management
3) Marketing/Branding
4) CSR and sustainability
5) Crisis communication
These are the results of a survey conducted in 43 countries on Strategic communication in Europe, the European Communication Monitor 2011.
The same study also found that companies prefer the label “corporate communication”, while non-for-profit and governmental organizations prefer the label “strategic communication”:
Sabrina Bresciani, Ph.D. 