Branding & Visualization

At the Visual Literacy for Management course we just had a very interesting guest lecture by Sebastian Kernbach of Interbrand, the biggest brand consultancy in the world. He gave a lecture on branding, focusing on the visulization aspect and also on the benefits of using sketching for developing a brand campaign, which is the topicContinue reading “Branding & Visualization”

Visualize it! ISP MBA guest lecture

Today I’m giving a guest lecture at the ISP MBA of the university of St. Gallen: I’m really excited to meet the international excecutive students, and discuss with them the topic of Global Management Communication. The presentation “Visualize it! Improving global management communication across cultures with visual mapping” is available online. — After the lecture:Continue reading “Visualize it! ISP MBA guest lecture”

Visualizing information increases positive emotions

Our article “Augmenting Communication with Visualization: Effects on Emotional and Cognitive Response” has been published on the IADIS International Journal on WWW/Internet, Vol. 9 (2), pages 109-121, and it is now available online. In this work, co-authored with Margaret Tan and Martin Eppler, we argue that mapping information visually with diagrams and visual metaphors hasContinue reading “Visualizing information increases positive emotions”

Eurocampus in Castellon

Eurocampus is an intensive and international study period on intercultural communication of one semester organised jointly by ten European Universities, members of the EMICC-network (European Master in Intercultural Communication). In the Eurocampus programme, students from the partner universities attend classes and study together (Source: USI website). This year the Eurocampus program is taking place inContinue reading “Eurocampus in Castellon”

Management Atlas book

Management AtlasĀ is a new interesting book on knowledge visualization for management by Martin J. Eppler and Jeanne Mengis (in German). The idea of the book is to make management methods, strategies and tools more easily accessible to practitioners by representing them through visual metaphors. The 37 colourful metaphors are grouped together in three continents: methodsContinue reading “Management Atlas book”