Visual Thinking and the consumer exeperience

The ‘5 Digital Trends Shaping the Consumer Experience’ include visual thinking, according to Macala Wright Lee, a retail consultant. She has recently written on Mashable and article on the topic and says: “As the world moves towards thinking in pictures and processing information through graphics, the use of visual thinking is becoming more compelling”. SheContinue reading “Visual Thinking and the consumer exeperience”

At IEEE DEST 2012

The IEEE International Conference on Digital Ecosystem Technologies took place in Campione d’Italia on June 18th-20th. I had the honor to be the chair of Track G: Platforms for Social and Community Involvement/Engagement. In the beautiful location of the Casinò di Campione we had lively academic discussions and Dr. Schmeil presented our paper on “socialContinue reading “At IEEE DEST 2012”

At Euram 2012

Our paper “Business Model Ideation: An Experimental Approach For The Evaluation Of Team-Based Methods” has been presented at Euram 2012 by Friderike Hoffmann on Friday June 8th. The European Managment Conference took place in Rotterdam (Netherlands) this year. Abstract: Developing new business model ideas is a complex, ill-defined innovation task and among the core challengesContinue reading “At Euram 2012”

Yunus and Social Business in Zurich

Last June 19th the Social Business Workshop was held at the Hüb Zurich, with the presence of Prof. Yunus, nobel laureate and father of the social business concept. He is the author of “Social Business”, “Banker of the poor” and “A world without povery” and a serial social entreprenur. Samantha, organizer of the conference, gaveContinue reading “Yunus and Social Business in Zurich”

Prof. Yunus at Lugano’s Social Business Conference

Professor Muhammad Yunus, winner of the nobel prize for peace 2006 and founder of the Grameen Bank, gave a very inspiring speech at the Social Business Conference in Lugano. The conference was held at the Università della Svizzera italiana last June 18th, organized by Social Business Earth. The speech and the following panel has beenContinue reading “Prof. Yunus at Lugano’s Social Business Conference”

Comunicazione e formazione in altre realtà culturali

Al convegno “Comunicazione e formazione per il progresso della società contemporanea”, che si terrà l’11 maggio 2012 a Gravedona ed Uniti (Como), organizzato da “Quaderni” (programma del convegno), presenterò alcune riflessioni sul tema”Comunicazione e formazione in altre realtà culturali”. Presentazione

Social Media Platforms for Social Good

My paper on “Social Media Platforms for Social Good” has been accepted for presentation at the IEEE DEST-CEE 2012 conference, which will take place in Campione d’Italia (yes, at the Casinò itself!) in June. Social media can create disproportionate effects compared to the initial resources. In the paper I argue that this disruptive potential canContinue reading “Social Media Platforms for Social Good”

Women: mapping inequalities

Professor Valerie Hudson just published a series of maps of “The worst Places to be a Woman” on Foreign Policy. Look at Switzerland! Having worked in Equal Opportunities I’m not surprised to see that this very developed country is still having quite a lot of issues with equal opportunities for women. If you check outContinue reading “Women: mapping inequalities”

Communication and Education in Different Cultures

On May 11th I will be speaking about “Communication and education in other cultures” (Comunicazione e formazione in altre realtà culturali), with a special focus on India, at the conference  “Comunicazione e formazione per il progresso della società contemporanea”, taking place in Gravedona ed Uniti (Como), organized by the journal “Quaderni” (download the conference programContinue reading “Communication and Education in Different Cultures”