Sabrina

IBM Watson

At the University of St. Gallen we just had a presentation on IBM Watson, the impressive 3000 core technology developed by the IT giant. My favourite application of Watson in the healthcare field and can be seen in the picture below: Watson helps doctors and hospitals identify patients illnesses based on symptoms and personal historyContinue reading “IBM Watson”

Extending TAM to Information Visualization: A Framework for Evaluation

Our research on Extending TAM to Information Visualization: A Framework for Evaluation is forthcoming in the Electronic Journal of Information System Evaluation. Abstract: Studies on the evaluation of information visualization techniques are flourishing, and related methodologies have been discussed in a growing number of recent studies. Yet, these evaluations concentrate mostly on usability measures andContinue reading “Extending TAM to Information Visualization: A Framework for Evaluation”

Global Managerial Communication ISP course

We are ready to start the Global Managerial Communication course at the ISP MBA! Here you can find the course material, and here is the course presentation: In the course we will have several interactive activities and two guest lectures: Ms. Ashwanden on February 24th and Prof. Dr. Anick Tonti on March 10th. Prof. TontiContinue reading “Global Managerial Communication ISP course”

Knowledge Scaffolding Visualizations: a Guiding Framework

Our article “Knowledge Scaffolding Visualizations: a Guiding Framework” is forthcoming in Knowledge Management & E-Learning: An International Journal. Abstract: In this paper we provide a guiding framework for understanding and selecting visual representations in the knowledge management (KM) practice. We build on an interdisciplinary analogy between two connotations of the notion of “scaffolding”: physical scaffoldingContinue reading “Knowledge Scaffolding Visualizations: a Guiding Framework”

Branding Approaches of Start-Up Companies

My book on “Branding Approaches of Start-Up Companies: An Exploratory Analysis of Current Practices in Switzerland” is now available on Amazon. Book content: This book presents the approach to branding activities of the biggest start-up companies of Switzerland. The goal is to analyze the practices and the level of reception of branding concepts by newlyContinue reading “Branding Approaches of Start-Up Companies”

Visual Metaphors in Intercultural Context

Today I’ll be giving a guest lecture on “Visualization & Visual Metaphors in Intercultural Context” in the Management Atlas master course at the University of St. Gallen. Here you can find the presentation: Presentation link: http://prezi.com/btzzspp-yfpt/?utm_campaign=share&utm_medium=copy&rc=ex0share The references for this lecture are: Bresciani S., Eppler M. (2010). Glocalizing visual communication in organizations, In: Bertagni, B.,Continue reading “Visual Metaphors in Intercultural Context”

Social Entrepreneurship: A Visual Approach – MBA course at Universidad del Pacifico

This is the presentation for the MBA couse “Social Entrepreneurship: A Visual Approach” which will take place at Universidad del Pacifico (Lima, Peru) next week. PDF printable version In this action-oriented course, participants will have the chance to experience visual tools to develop their own entrepreneurial ideas. The seminar proposes a novel visual approach toContinue reading “Social Entrepreneurship: A Visual Approach – MBA course at Universidad del Pacifico”

Experiments in the Lab and in the Field

I recently gave a guest lecture on the topic of experiments in Corporate Communication at the Università della Svizzera italiana (MSc course: Corporate Communication Research Methods). Here you can find the presentation:

Net-Mapping technique guest lecture by Dr. Paolo Brunello

Dr Paolo Brunello gave a very interactive guest lecture on “Net-Map: Understanding the Context Visually” in my course Communicating Visually. For more info about the speaker see http://www.paolobrunello.it and about the technique see: http://netmap.wordpress.com Thank you Paolo!

Our cross-cultural research is forthcoming in the journal Frontiers of Business Research in China

We are very glad that our cross-cultural research will be published in the journal “Frontiers of Business Research in China” (Vol. 8, issue 4). The article I wrote with Prof. Ge and N. Yaru, of the Central University of Finance and Economics, is titled “Improving Attitude toward Corporate Strategy with Visual Mapping: Scale Development andContinue reading “Our cross-cultural research is forthcoming in the journal Frontiers of Business Research in China”