Harvard Business Review editor Julia Kirby explains in this video the “materiality matrix” that UPS uses to sort and rank sustainability programs, contrasting the importance of sustainability issues for companies and for the public.
Author Archives: Sabrina
Entrepreneurship infographics
The website Founders and Founders has some cool infographics, arranged in their pinterest-like interface. A great example of the use of visual social media for crafting clear and viral messages. If you plan to be an entrepreneur, have a look! This infographic has over 6000 likes:
Pinterest seminar
A great seminar on Pinterest was recently organized at the University of St. Gallen. It was organized by Prof. Katarina Stanoevska-Slabeva and guest spakers included Sandrine Roditscheff of Namics AG, Petra Hütter of Swarovski and Katrin Schmitt of Schweiz Tourismus. The speakers illustrate how an organization can use this popular Visual social network, not onlyContinue reading “Pinterest seminar”
When should we use which type of graph?
Beyond bar charts and pie charts, how can we visualize data? Which is the best type of graph or information visualization technique? It depends on the data and the purpose: here’s some general categories and tools:
Information and Knowledge Visualization for business applications presentation
The presentation and the material for the “Information and Knowledge Visualization for Business Applications” master course, at the University of St. Gallen, is available:
Visual insights on the recent vote against massive immigration in Switzerland
Last sunday Feburary 9th, Swiss people were asked to vote “against mass immigration. Some people have advanced the hypothesis that Cantons in which there is a high percentage of immigrants, they would vote in support of developing laws to prevent mass immigration. This graph seems to show quite the oppoisite! Beside the exception ofContinue reading “Visual insights on the recent vote against massive immigration in Switzerland”
Mastering Intercultural Communication (Management for the Legal Profession)
Here you can find the link to the Prezi presentation for the module Mastering Intercultural Communication, which I’m teaching at the University of St. Gallen for the executive school, Management for the Legal Profession. The suggested reading for the module is: Samovar, L., Porter, R., & McDaniel, E. (2011). Intercultural communication: A reader. Cengage Learning.
Case study on Intercultural Management Communication (West and East Asia)
Our latest case study can now be found on The Case Centre website: it focuses on Intercultural Communication issues in managing a multicultural work force in a public school in Thailand. Rydalch K., Bresciani S. (2014). The cross-cultural adventures of a young Westerner, leading expatriates in a Thai public school. Case study, Reference no: 414-010-1Continue reading “Case study on Intercultural Management Communication (West and East Asia)”
Visual Guide to Startups, Founders and Venture Capitalists
On the visual.ly website you can find an innovative information visualization about startups, founders and venture capitalists. As the developers state: “Startups are positioned within the main interface on a horizontal interactive timeline, based on the year they were founded. Details about each company are provided below the timeline.” Check it out at: http://visual.ly/vizbox/startup-universe/
Innovate4Climate visual campaigns
The Innovate4climate project is a partnership of Climate-KIC, Impact Hub Zürich and WWF Schwei: they are “looking for innovative, scalable ideas to tackle climate change. At I4C you can submit and develop ideas whilst collaborating with others.” At the Communicating Visually course of the University of St. Gallen, we have collaborate with Innovate4Climate: the courseContinue reading “Innovate4Climate visual campaigns”
Sabrina Bresciani, Ph.D. 