Visual Thinking and the consumer exeperience

The ‘5 Digital Trends Shaping the Consumer Experience’ include visual thinking, according to Macala Wright Lee, a retail consultant. She has recently written on Mashable and article on the topic and says: “As the world moves towards thinking in pictures and processing information through graphics, the use of visual thinking is becoming more compelling”.

She brings the example of Group partners, a consultancy company which uses ‘structured visual thinking‘. This is one of ther visuals, potraying an overview of their 4d approach:

Thanks Alex.