Corporate communication, strategic communication and communication management

The most important disciplines in communication management in 2014 will be:

1) Corporate Communication (Institutional/ Organizational)
2) Internal Communication and change management
3) Marketing/Branding
4) CSR and sustainability
5) Crisis communication

These are the results of a survey conducted in 43 countries on Strategic communication in Europe, the European Communication Monitor 2011.

The same study also found that companies prefer the label “corporate communication”, while non-for-profit and governmental organizations prefer the label “strategic communication”: