In the words of its founder, Gijs van Wulfen, “FORTH is a customer oriented inspiring innovation method to create mini new business cases for innovative products, services and business models.”
The homepage features an interactive visual map of the method, that guides you through the 5 steps of the acronym: “Full steam ahead, Observe and Learn, Raise ideas, Test ideas and Homecoming”.
Thanks Friederike for the hint!
Sabrina Bresciani, Ph.D. 