July 14, 2014
We are very honored to receive the Best Paper award from the Frontiers of Business Research in China International Symposium 2014!
Bresciani, S., Ge, J. & Niu, Y. (2014) Improving Attitude toward Corporate Strategy with Visual Mapping: Scale Development and Application in Europe and China, Frontiers of Business Research in China International Symposium On Business Administration in the Changing Environment, June 23-24, 2014- Beijing, China.
July 9, 2014
We are ready to start the Global Management Communication course at the Central University of Finance and Economics in Beijing!
Here is the presentation of the course: prezi
and the syllabus: syllabus Global Management Communication 2014
June 9, 2014
A big thank you to Prof. Shainesh and to all the students of the EPGP of IIMB for the wonderful participation during my lecture!
May 28, 2014
On Wednesday June 4th I will be giving a lecture at the Indian Institute of Management Bangalore (IIMB) at the Executive Post Graduate Program in Management on the topic of “Visual Communication for Managers”.
The presentation can be viewed at this link:
May 27, 2014
The Università della Svizzera italiana has awarded the 2014 PhD honoris causa in communication to Jimmy Wales, founder of Wikipedia and of Wikimedia.
Wikipedia has become the largest encyclopedia int he world, and possible the first result you get on a search engine when looking for something! For this reason the faculty of Communication Sciences of the University of Lugano has decided to award Jimmy Wales a doctorate honoric causa.
In his speech, Jimmy Wales commented on the future expansions of Wikipedia, explaning the importance of having content in the local langage of people from developing countries, who can now access the Internet thanks to affordable mobiles.
April 23, 2014
Our study on “THE EFFECT OF KNOWLEDGE VISUALIZATION ON ATTITUDE: SCALE DEVELOPMENT AND APPLICATION IN EUROPE AND CHINA”,has been accepted for presentation at the International Conference on Communication, Media, Technology and Design.
I conducted this study with Prof. Jianxin Ge and Yaru Niu (Sharon) of the Central University of Finance and Economics of Beijing, China.
This is the presentation of the study which I will give next Friday April 25th at 9am in Hall 2
Visual representations of information can offer several benefits compared to textual communication: this study examines the effect of knowledge visualization, compared to a textual control condition, on attitude toward the content, specifically a company strategy. A scale of attitude for this specific context has been developed and tested in Europe and China. The study outcome provides a parsimonious and effective tripartite scale of attitude with cognitive, affective and behavioral components. The scale is then applied to a different sample to test the effect of visual mapping on attitude toward the content, and to test for the moderating effect of culture (Europe and China). The results of the experiment show that subjects exposed to the visual conditions had a significant more positive affective and cognitive attitude toward the content.